Tag: multi variate testing

How to Take Testing Into Account When Evaluating ESPs

As a part of the work we do with organizations to help them choose the best email service provider (ESP). Email marketers regularly ask, “What do I need to look for in an ESP if I want to really delve into testing and optimization?” This is one of those questions with a two-part answer…kind of […]

Email marketing software innovation for 2013 and beyond

Marketers should always keep a keen eye out for the opportunities in the ever changing playing field of marketing. Changing customer behaviour requires new tactics to future-proof relationship with your audience. Part of that is making the best use of email marketing software innovation. What innovations can we expect to see from Email service providers in the upcoming […]
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