Data continues to be the absolute bedrock of good email marketing. The role of the ESP had to change to keep pace with the modern digital world, so we moved to ...

If you’re doing an email service provider comparison, you might have noticed ESPs tend to fall into three categories: those for SMBs, the mid market, and the ...

What drives your business? A fundamental question, but often forgotten. Most businesses exist to ultimately generate a profit and sales is the most direct ...

So we’ve got the real-time email marketing database in place, but don’t be fooled to think that’s the whole answer; it’s what you do with the data that sets ...