Posts Tagged ‘marketing automation’

5 considerations when buying marketing automation software, you hadn’t thought of yet

Marketing automation can be tricky, practically speaking. A new marketing automation platform doesn’t automatically lead to a new way of working. Here are five considerations when buying marketing automation software, illustrated by Teslas, biking vacations and Italian ice cream.

Behavioral email marketing: 4 examples and the tools you need to change your business forever

There has been a massive ressurgence in behavioral email as email marketers realize customers are increasingly savvy and no longer happy with the 'same old' style of daily, weekly or monthly newsletters. What does this mean for you? And what does your email marketing software need to be able to send these event driven emails?

How to select the best Email Workflow Automation tool for your business

An email workflow is a defined sequence of steps and tasks that can be used to automate many different business scenarios. It can save significant time by automating manual or complex tasks and help engage customers who might be otherwise sitting idly in your database. In this article, we’ll try and help you select the […]

Understanding the IBM Marketing Cloud Roadmap

Emarsys CRM Ads makes Ad campaigns personal

With the new Emarsys CRM Ads it is possible to connect purchasing and behavioural data to advertising campaigns in real time. This new CRM Ads feature allows the marketer to use their CRM, purchase, and behavioural data from different channels e.g., mobile, web, email) to use in their advertising campaigns. This way marketers can target their offers and create personalised ads.

6 Things Your Boss Wants to Know Before Buying Marketing Automation

Imagine that you are the boss in a successful e-commerce company. Your sales are OK, but there is room for improvement. Your head of marketing thinks he is a Guru of Email Marketing, and email marketing does work for you, but you want more. You want your business to grow.

The Why and How of Outsourcing Marketing Automation Services

Every business faces challenges with keeping its sales and marketing processes flowing. The right service provider can help address that immediate problem and add corporate value. So it is smart to consider outsourcing marketing automation services. But what can you expect from them and how to get started? Read on to understand how to pick […]

How email marketing automation provides value in the B2B lead process

Most marketers have a good feeling for the area of email marketing and it’s possibilities. Zooming in on the B2B lead process, the possibilities on marketing automation side are less well known and even less often fully utilized. This is a big loss, because automated marketing campaigns are just as important for providing value and […]

The 4 vitals needed for marketing automation infrastructure

The playing field for marketing software has become very confusing over the years. Anyone who has seen infographics of Chiefmartec of the marketing software landscape, will confirm that there is too much choice and it is very hard to assess what types of software best fit the business needs of an organization.

9 Steps to Making a Bullet-Proof Business Case for Marketing Automation

Marketing automation is a proven method for managing and optimizing the entire customer experience. This software can help you measure the metrics that matter most to your business, and demonstrate the effectiveness of your marketing team. But how to make the perfect business case for marketing automation?