marketing automation
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CRM vs Marketing Automation: Differences & Which One Is Right for You

If you don’t use customer relationship management (CRM) and marketing automation tools, you’re leaving money on the table. But do you need both? Learn what you ...

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Selecting the best Email Workflow Automation tool for your business

Many businesses would love their customers to stay engaged throughout the customer journey. This calls for automation and a special kind. With email workflows ...

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5 considerations when buying marketing automation software, you hadn’t thought of yet

Marketing automation can be tricky, practically speaking. A new marketing automation platform doesn’t automatically lead to a new way of working. Here are five ...

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Behavioral email marketing: 4 examples and the tools you need to change your business forever

There has been a massive ressurgence in behavioral email as email marketers realize customers are increasingly savvy and no longer happy with the 'same ...

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6 Things Your Boss Wants to Know Before Buying Marketing Automation

Imagine that you are the boss in a successful e-commerce company. Your sales are OK, but there is room for improvement. Your head of marketing thinks he is a ...

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The Why and How of Outsourcing Marketing Automation Services

Every business faces challenges with keeping its sales and marketing processes flowing. The right service provider can help address that immediate problem and ...

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How email marketing automation provides value in the B2B lead process

Most marketers have a good feeling for the area of email marketing and it's possibilities. Zooming in on the B2B lead process, the possibilities on marketing ...

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The 4 vitals needed for marketing automation infrastructure

The playing field for marketing software has become very confusing over the years. Anyone who has seen infographics of Chiefmartec of the marketing software ...

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