Tag: mail transfer agent

Cloud Based Email Relay, On-Premise MTA, or Hybrid What Is Best?

As a high volume email marketer that sends more than a couple of millions of emails per month, you can be concerned about your campaigns or email copy. But there is something just as important – the infrastructure you select to set up your email marketing operations.

A Low Cost SMTP vs. a Full Featured ESP: Which Should I Choose?

The email marketing world is full of open-ended questions. How should I phrase a subject line? What’s the best time of day to send out an email? What kind of deals are best-received? Serious emailers ask themselves these questions and test to find the answers. But there is another type of question, one that can’t […]

Mail transfer agent (MTA)

All email marketing tools make use of an MTA solution it is software that is a part of the email infrastructure. A mail transfer agent or mail relay transfers email messages from one computer to another. An MTA is responsible for the core tasks involved with delivering of email, including: queuing, throttling, scheduling, connection management, data […]
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