It’s widely recognized that email marketing teams are under resourced. The result is that many companies still rely partly or entirely on third parties for services, despite software platforms getting easier to use. This makes services an important component of the email marketing vendor selection process.
When you find the right email marketing partner, they become an extension of your in-house marketing team. How does that work? Let’s review the topics that will become worry-free when enlisting a great full-service ESP.
One of the most important parts of a cloud email marketing solution is the customer support pinned to the tool you are paying for. Let’s be honest, the more dedicated and sophisticated service you are buying, the more questions you will have and need to be answered. So what does great email marketing support look […]
When selecting an ESP, many brands get excited about the latest features that a vendor has to offer. But brands should not just consider the supplier’s platform. Examining an ESP’s services is really important because having a good service provider can help you achieve your specific strategic goals.
Email marketing teams are under resourced. The result is that many companies rely partly or entirely on third parties for services. Services an important component of the email marketing vendor selection process. In part one we looked in depth at using an ESP to provide your services work. This time we’ll do the same for […]
When searching for an email vendor, one of the bigger decisions is whether to go with a full-service or self-serve solution. A good full-service ESP can be like an extension of your in-house marketing team, but that doesn’t mean there is nothing left to worry about!