There has been a massive ressurgence in behavioral email as email marketers realize customers are increasingly savvy and no longer happy with the 'same old' style of daily, weekly or monthly newsletters. What does this mean for you? And what does your email marketing software need to be able to send these event driven emails?
So we’ve got the real-time email marketing database in place, but don’t be fooled to think that’s the whole answer; it’s what you do with the data that sets your marketing automation efforts apart from what others will be doing. Once you know what level of marketing automation you want, it is much easier to […]
Many email marketers have been looking to make their email marketing programs more effective, easier and more time efficient. Marketing automation seems to fulfill the promise of saving time and adding impact to your email program. So what are the key elements of marketing automation? And what should you look for?
In the last article was all about Choosing the right behavioral email service for your business when planning to invest in behavioral email. This time we focus on questions to ask a potential supplier. You want to ensure they can meet the initial requirements and on-going needs of your business. So what should you ask a […]
Nowadays, most ESPs claim to run some form of behavioral/event-triggered email service. For any company looking to invest in this type of activity, finding the right provider for your business can be a challenge. To make an informed decision you need to first decide exactly what it is you need, and secondly understand if the […]
