A successful triggered email programme might very well be the most engaging tactic in your marketing toolkit. But how to get started and select the best ...

Now that MarTech platforms are starting to offer pre-built email automation campaigns, what are the best cmapaign examples? When should you take pre-built ...

There has been a massive ressurgence in behavioral email as email marketers realize customers are increasingly savvy and no longer happy with the 'same ...

So we’ve got the real-time email marketing database in place, but don’t be fooled to think that’s the whole answer; it’s what you do with the data that sets ...

Many email marketers have been looking to make their email marketing programs more effective, easier and more time efficient. Marketing automation seems to ...

In the last article was all about Choosing the right behavioral email service for your business when planning to invest in behavioral email. This time we focus ...

Nowadays, most ESPs claim to run some form of behavioral/event-triggered email service. For any company looking to invest in this type of activity, finding the ...