Tag: ETL

Email Marketing Integration: the 4 points to start with

Maybe you are looking for the best email service provider there is for you, or your program has grown in complexity and you’re ready for more email integration than your current ESP can offer. Then it is time to look at 4 of the most important factors as you start your search for a new […]

Extract, transform and load (ETL)

Extract, transform and load (ETL) is a process in database usage, especially in data warehousing. In email marketing this can be crucial, as (recipient) data is used and/or stored in multiple databases and must be available for sending email, performing analytics and automating triggered campaigns.
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