Business case

A business case explains the reasons for undertaking a project or task. It's usually tied in to the bottom line - how the project will help an organization ...

Email service provider (ESP)

What is an Email Service Provider (ESP)? To marketers, an email service provider (ESP) is a company that offers email services. Because email (marketing) ...

The total number of email service providers

In many articles about Email Service Providers and how to select email tools, the gigantic number of international ESPs is mentioned. Most often just to give ...

Nice to meet your email program: 10 things to tell your new ESP immediately

When joining a new ESP, building a relationship and understanding with your email vendor is one of the most important steps. You can quickly move forward in ...

The cheap Email Service Provider model

Email service providers have found a new way to acquire customers in the small business category by giving them a free taste. The freemium model , as it's ...

Tripolis pixylon, dynamic imaging in email

ESP Tripolis Solutions introduced their new product Tripolis Pixylon this week. Pixylon tailors email and its images to the reader’s preferences, location and ...

Experian buys social media company Techlightenment

Experian has added social media to its product range with the acquisition of a majority stake in Techlightenment, a data-driven social media business ...

Evaluating your email vendor

We all evaluate our email vendor on a day to day basis. While working with them we determine if we are happy with the service and email tooling. But we are not ...

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