A business case explains the reasons for undertaking a project or task. It’s usually tied in to the bottom line – how the project will help an organization achieve its underlying goals. A business case justifies the expenditure of resources and capital, showing how the project meets specific business needs. A business case can be […]
What is an Email Service Provider (ESP)? To marketers, an email service provider (ESP) is a company that offers email services. Because email (marketing) services come in shapes and sizes, that is a pretty broad definition. Luckily, we can break this down into several categories.
In many articles about Email Service Providers and how to select email tools, the gigantic number of international ESPs is mentioned. Most often just to give an indication of the size of choice and number of email suppliers in the market. Some say over a hundred, some say more than 200. Some just pick a […]
When joining a new ESP, building a relationship and understanding with your email vendor is one of the most important steps. You can quickly move forward in implementation of the email marketing software and towards email marketing success. Make sure you inform your ESP and tick all the boxes with our list of 10 things […]
Email service providers have found a new way to acquire customers in the small business category by giving them a free taste. The freemium model , as it’s called, provides small businesses with free versions of an ESP’s services. The hope is that they will eventually become paying customers. Small business owner who doesn’t have […]
We all evaluate our email vendor on a day to day basis. While working with them we determine if we are happy with the service and email tooling. But we are not evaluating to actually pick a new email vendor. Most email marketers choose the partners who they feel comfortable with and stay with them […]
Total cost of ownership (TCO) is a financial estimate to help you determine the direct and indirect costs of a product or system. By calculating TCO, you can determine which email marketing solutions or marketing automation tools offer the best pricing/value.