Consolidation in the Email marketing world continues as Emailvision acquired marketing software provider SmartFOCUS Group this week. The cash acquirement is worth about £25.3 million. SmartFOCUS is a global provider of email and multi-channel marketing software and services. The french ESP Emailvision seems to go through quite some changes after buying ObjectiveMarketeer, changing their branding […]
Last week the French email service provider (ESP) Emailvision invested in a brand new logo and a new sister: the social media tooling of ObjectiveMarketer. Was it a wise decision? And why should an ESP need to buy a Social Media company?