Customer relationship management (CRM) is a strategy for managing a company’s interactions with (potential) customers. It involves using technology to organize, automate and synchronize business processes. Sales, marketing, customer service and technical support usually make the biggest use of CRM software.
What is an Email Service Provider (ESP)? To marketers, an email service provider (ESP) is a company that offers email services. Because email (marketing) services come in shapes and sizes, that is a pretty broad definition. Luckily, we can break this down into several categories.