Tag: Email software cpm

What is the cheapest ESP? Don't fall for the cheap trap

Whether you are just branching out into email marketing, or you are considering changing your email service provider, there’s always a number of factors to take into consideration. One of the pitfalls in selection is falling into the “cheap trap”. Choosing the cheapest ESP vendor, one that looks cheap, but turns out to be quite […]

5 telltale signs an ESP will rip you off (just by glancing at their website)

So you’re looking for an ESP and someone tells you about a cool new kid on the block? Or perhaps an old bulletproof mainstay which you’re not yet familiar with? How do you know that ESP is reliable and won’t cost you a arm and a leg? First stop is their website. Just plug their […]
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