email service provider
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Changing of ESP? This is how to avoid disaster

There are quite some factors that have an influence on whether a marketer would want to change their ESP. It can be due diligence (such as looking for better ...

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Email service provider (ESP)

What is an Email Service Provider (ESP)? To marketers, an email service provider (ESP) is a company that offers email services. Because email (marketing) ...

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Selecting an email services partner: Why ESPs view services as a necessary evil

It’s widely recognized that email marketing teams are under resourced. The result is that many companies still rely partly or entirely on third parties for ...

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Is your email marketing vendor reliable?

In today’s networked economy, a suppliers' hiccup can very well leave you with the broken pieces of missed conversions or - even worse - disappointed clients. ...

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The total number of email service providers

In many articles about Email Service Providers and how to select email tools, the gigantic number of international ESPs is mentioned. Most often just to give ...

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OMG your RFP is killing me!

What is the nature of RFPs and how to do them best? My friend Mike Rohde had the pleasure to attend the SXSW conference this year and created some brilliant ...

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Email agencies and why the best idea never wins

Guest writer Daniel Flamberg takes a critical look at how a lot of RFP’s are actually run. Showing us how Digital and Email agencies  might operate during a ...

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ExactTarget goes to the stock market

ExactTarget, one of the larger players in email marketing is preparing to bring the company onto the Stock Market. As it has filed their S-1 for an IPO ...

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