Tag: email service provider
There are quite some factors that have an influence on whether a marketer would want to change their ESP. It can be due diligence (such as looking for better pricing) or out of need (such as deliverability problems). In all cases, changing an ESP is something one should care about and be well prepared for.
What is an Email Service Provider (ESP)? To marketers, an email service provider (ESP) is a company that offers email services. Because email (marketing) services come in shapes and sizes, that is a pretty broad definition. Luckily, we can break this down into several categories.
It’s widely recognized that email marketing teams are under resourced. The result is that many companies still rely partly or entirely on third parties for services, despite software platforms getting easier to use. This makes services an important component of the email marketing vendor selection process.
In today’s networked economy, a suppliers’ hiccup can very well leave you with the broken pieces of missed conversions or – even worse – disappointed clients. But it is hard to get a feel for the reliability of an email marketing service provider when you haven’t worked with them before. Why is the reliability of […]
In many articles about Email Service Providers and how to select email tools, the gigantic number of international ESPs is mentioned. Most often just to give an indication of the size of choice and number of email suppliers in the market. Some say over a hundred, some say more than 200. Some just pick a […]
What is the nature of RFPs and how to do them best? My friend Mike Rohde had the pleasure to attend the SXSW conference this year and created some brilliant sketchnotes on the topic of how to deal with Requests for proposals.
Guest writer Daniel Flamberg takes a critical look at how a lot of RFP’s are actually run. Showing us how Digital and Email agencies might operate during a pitch. And especially on how Email agencies often miss the mark on an RFP and blow it.
ExactTarget, one of the larger players in email marketing is preparing to bring the company onto the Stock Market. As it has filed their S-1 for an IPO (initial public offering) to raise as much as $100 million. This means that we can have a look into ExactTarget’s numbers for this and last year. The […]
More and more organizations are seeing the possibilities email marketing could bring to them. There are several ways to get started with email newsletters or to further professionalize your email marketing. Meanwhile, there is a worldwide market with specialists who create and more importantly deliver email messages. Can you send email marketing messages without a […]
Switching costs are those costs associated with switching suppliers. For example, if you switch from one email marketing tool to another, you’ll incur extra costs simply because you are switching. Think of the duplicate costs during the switch from your current vendor to the new vendor and all the costs of set-up, integration and training that are […]