Tag: email marketing strategy
Email marketing is one of the best performing channels for the travel and tourism industry. A roadmap to find the right email marketing strategy and software partner that will grow your business. This blog offers you many ideas to help you make the wisest technology choices for your company and digital marketing program. I’d like to start with one major consideration: The technology you choose must support, enable and advance your objectives and strategies. Too often, it’s the reverse. When searching for an email vendor, one of the bigger decisions is whether to go with a full-service or self-serve solution. A good full-service ESP can be like an extension of your in-house marketing team, but that doesn’t mean there is nothing left to worry about!