Tag: email marketing software
Finding the best email newsletter tool is vital to gaining the most interest in your business easily. Through email marketing your clientele know what’s on offer, what’s new and most importantly – gets them interested. Without interest there is no sale, so if your tools allow you to nail that in the best way possible, […]
Although marketing automation solutions are more commonplace today, many marketers are still unsure how they differ from email service providers—and which will serve them better. I can understand why people are confused.
As the saying goes, “follow the money” and no one can deny the trend of marketing technology investments in both the public and private markets. Investors made huge bets in social media like Facebook and Twitter, marketing automation plays such as Pardot’s acquisition by Exact Target and Exact Target’s follow-on acquisition by Salesforce.com, the Eloqua […]
With the rise of mobile and increased use of mobile in the office, a time will come when a lot of an email marketer’s work will be done “on the run.” Email marketers are getting used to accessing their web applications via mobile and will come to expect the same from their email marketing tools. […]
What all Email Service Providers (ESPs) have in common is that they deliver email. Wonderful, I can choose any ESP and get the same result. Wrong! Email marketing has been the online marketing workhorse for a while, but with the ever expanding digital channels you need to make sure your ESP is staying ahead of […]
The typical marketing team is super busy. So an Email Service Provider that can save time, is welcomed with open arms. How can Email Marketing Automation help to releave the time-pressed email marketer? In this series of posts we will answer exactly what features to look for in a real timesaving ESP. Starting off with […]
I had the pleasure of talking to more than 25 email marketing software providers last year. During the compilation of the Email vendor selection guide 2011. Of wihich the 2012 preparations are in full swing. Some of these contacts sprung into interesting conversations about email marketing, email tools and life.
If you’re searching for a right-fit email marketing solution, it is good to know what area of the market you need to look. The earlier you know where to look, the better. Dividing the market is a great way to quickly go from a long to a short list of potential email marketing solutions. It […]