Tag: email marketing data
There is a growing concern about data security. Your business needs to keep a close grip on data security now more than ever. In this article, we explain one of the best ways of making sure that happens.
While marketers are great at collecting massive amounts of data, it is hard to turn this information into effective campaigns. Email marketers are not data analysts, but go tell that to the CMO. They need to crunch numbers in real time to stay competitive. When selecting an ESP, marketers should look for a provider that […]
Data. You know you need it — a lot of it. But once you’ve got it, then what? What are you supposed to do with it, and how? And what role does your email vendor play in making all of this happen? If you are taking the first steps or ready to go beyond with […]
When looking for the best email marketing software for your unique needs, it is essential to create a list of features and functionality that you cannot do without. Most modern marketers need an email tool that lets you dig deep into your data and use it to reach out to customers more effectively. Email marketing […]
The typical marketing team is super busy. So an Email Service Provider that can save time, is welcomed with open arms. How can Email Marketing Automation help to relieve the time-pressed email marketer? In this series of posts we will answer exactly what features to look for in a real timesaving ESP. Starting off with […]