Tag: email marketing budget
Trying to pin down the right ESP, can be tough. ESPs makes promises and offer their feature sets at varying price points. But does more expensive also means better for you? Turns out, not all the time.
So…you’re investing in a new email marketing software solution and you want to save money. Everyone wants to save money — or at least everyone who is working within a budget. But only looking at out of pocket costs often leads to decisions that are penny wise, pound foolish. Avoid swapping short-term gain for long-term […]
A business case explains the reasons for undertaking a project or task. It’s usually tied in to the bottom line – how the project will help an organization achieve its underlying goals. A business case justifies the expenditure of resources and capital, showing how the project meets specific business needs. A business case can be […]
Whether you are just branching out into email marketing, or you are considering changing your email service provider, there’s always a number of factors to take into consideration. One of the pitfalls in selection is falling into the “cheap trap”. Choosing the cheapest ESP vendor, one that looks cheap, but turns out to be quite […]
The email marketing world is full of open-ended questions. How should I phrase a subject line? What’s the best time of day to send out an email? What kind of deals are best-received? Serious emailers ask themselves these questions and test to find the answers. But there is another type of question, one that can’t […]
You are in the middle of choosing a new ESP and have narrowed your list down to a few – the ESP shortlist. They all seem to provide great service and good value for money – or do they? When considering the deals on the table do you know what the full costs are? Or […]
Back in the days when I ran the regional office of a major ESP, pitching new business was a lot easier once I started listening to my head of sales. It was almost all about price, but is it still? And what does the death of the CPM pricing mean to you?
We don’t switch email marketing tools daily. Email marketers don’t change suppliers because they think it will be fun to do. But there are enough reasons to switch from one email marketing tool to another. One thing often overlooked is the true costs of the switch. We take a look. Switching Email marketing tools What […]
Email service providers have found a new way to acquire customers in the small business category by giving them a free taste. The freemium model , as it’s called, provides small businesses with free versions of an ESP’s services. The hope is that they will eventually become paying customers. Small business owner who doesn’t have […]
In email marketing, CPM is the price for sending a thousand email messages. Email service providers commonly use CPM as the variable part of their pricing. The CPM rate may cover costs made by the ESP for the mail server, bounce management, deliverability services, hosting of images and bandwidth. A CPM rate is often combined […]