Tag: email marketing agency
Hiring an email marketing agency might seem pretty straight forward, but you don’t want to end up with an email marketing agency that is “not getting it” when they make suggestions, or barely making them at all. That can be the result of hiring the wrong email marketing agency, but other times it just takes […]
Email marketing teams are under resourced. The result is that many companies rely partly or entirely on third parties for services. Services an important component of the email marketing vendor selection process. In part one we looked in depth at using an ESP to provide your services work. This time we’ll do the same for […]
Running a successful email marketing agency is not just about running great campaigns. It is also about operational and cost efficiencies. So how do you work efficiently as an email marketing agency with multiple clients across multiple marketing and data systems? Here are 5 tips that can help you.
In marketing (whether B2B or B2C), there is often reliance on third-party resources to help come up with ideas and/or to deliver a solution or result. Therefore collaboration can be critical for effectiveness in most functions and especially in marketing, regardless of a company’s size. But how do we successfully outsource and collaborate with Marketing […]
When searching for an email vendor, one of the bigger decisions is whether to go with a full-service or self-serve solution. A good full-service ESP can be like an extension of your in-house marketing team, but that doesn’t mean there is nothing left to worry about!
When selecting an email marketing agency, you want to meet with the different vendors face to face at one point. Especially when looking for an email agency offering services and not only a self-service email solution. These meetings often take the form of a presentation, demo or (creative) pitch. But what do marketers want from […]