Tag: email marketing agency
When to use a custom email template design versus a pre-made email template for your email marketing campaigns? This is an important decision. Both custom email template designs and pre-made email templates can be beneficial for your email marketing. The trick is to know how and when to use them.
Email marketers want to maximize the value of their email campaigns, but many marketers lack the budget, resources or expertise to create campaigns that achieve the results they desire. But instead of turning to those with more experience, they grind away at it in-house or hire inexperienced developers to try and make improvements.
76% of marketers have business needs that are unmet by their marketing agency. This is a very interesting finding. All marketers would think of an agency as a business partner that understands their business, helps reach marketing goals and bring results. Does marketing technology help the agency to drive growth for their customers? This brings […]
During any sales process, the people selling to you can largely impact your final decision. However, during the process of choosing a new ESP, the person selling to you is rarely the person who’ll be delivering what you’ve bought. Having a good relationship with sales is all well and good, but once the contract is […]
Every business faces challenges with keeping its sales and marketing processes flowing. The right service provider can help address that immediate problem and add corporate value. So it is smart to consider outsourcing marketing automation services. But what can you expect from them and how to get started? Read on to understand how to pick […]
Most marketers see the value in email marketing, but if you’ve never done it before, you may have some trouble figuring out how to get started, or who should do the work.
Some businesses invest in a specialized email software provider to help execute digital marketing campaigns. Every business has different needs, though, begging the question ‘should you outsource or do your own email marketing?’
It’s widely recognized that email marketing teams are under resourced. The result is that many companies still rely partly or entirely on third parties for services, despite software platforms getting easier to use. This makes services an important component of the email marketing vendor selection process.
When you find the right email marketing partner, they become an extension of your in-house marketing team. How does that work? Let’s review the topics that will become worry-free when enlisting a great full-service ESP.
Hiring an email marketing agency might seem pretty straight forward, but you don’t want to end up with an email marketing agency that is “not getting it” when they make suggestions, or barely making them at all. That can be the result of hiring the wrong email marketing agency, but other times it just takes […]
Email marketing teams are under resourced. The result is that many companies rely partly or entirely on third parties for services. Services an important component of the email marketing vendor selection process. In part one we looked in depth at using an ESP to provide your services work. This time we’ll do the same for […]