What drives your business? A fundamental question, but often forgotten. Most businesses exist to ultimately generate a profit and sales is the most direct driver of that profit. Yet there is a way to get a higher return from your marketing and sales. Let’s look at the importance of email marketing integration.
Maybe you are looking for the best email service provider there is for you, or your program has grown in complexity and you’re ready for more email integration than your current ESP can offer. Then it is time to look at 4 of the most important factors as you start your search for a new […]