If you work in a company that invests a lot in martech, chances are you’ve got a towering technology stack. Each platform is bought to offer a solution. But when does investing in marketing technology (MarTech) become overkill? When is your #martech stack getting too high?
Points, Bucks, Miles, Fuel, Discounts… With the many loyalty currencies out there today, companies need to know how to build a successful loyalty program that not only keeps customers coming back but also showcases their unique value proposition. Highly measurable and relevant, email communication is without a doubt an integral part of that successful program.
Comparing email service providers based on their Application Programming Interfaces (APIs) is like comparing a Thai restaurant to an Italian one: It’s not a straightforward comparison. It depends less on the ESP and what their API offers, and more on what you prefer, like Pad Thai to Spaghetti alla Puttanesca. Both dishes involve noodles, but […]
If you’re doing an email service provider comparison, you might have noticed ESPs tend to fall into three categories: those for SMBs, the mid market, and the top-tier (or enterprise level) ESPs. Obviously, a Fortune 500 company doing enterprise email marketing wouldn’t use an ESP that exists to serve the corner espresso stand. Nor should […]
Seamless integration. This combination of words will be a must-say about every future app or tech solution. Technology is getting more sophisticated, well-developed and powerful, but this shouldn’t hinder end users. Companies choose the marketing tools that make work easier or can even do it for us. Marketing technology has to bring simplicity to our […]
Running a successful email marketing agency is not just about running great campaigns. It is also about operational and cost efficiencies. So how do you work efficiently as an email marketing agency with multiple clients across multiple marketing and data systems? Here are 5 tips that can help you.
These days marketing systems are beginning to catch up to the hype. The level of integration we have always aspired is coming close. It is interesting to see how brands are able to execute campaigns as they work with different vendors across marketing platforms. How are brands making their technologies talk to each other in […]
What’s next in email marketing? What technology does a modern marketer need in the Amazon dominated world of e-commerce? The rules of the game are changing rapidly in e-commerce. The technologies facilitating these changes are disproportionately found in the application layer.