email analytics
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Using Your Email Software to Create a Data-driven Strategy

While marketers are great at collecting massive amounts of data, it is hard to turn this information into effective campaigns. Email marketers are not data ...

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Teaching Yourself to Fish With Usable Email Analytics Tools

When evaluating email service providers, marketers should also be evaluating the email reporting capabilities of the platform and how well it does—or ...

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6 Times You Need to Add 3rd Party Analytics to Your ESP

Basic and advanced tracking for emails is crucial for any successful email strategy. Unfortunately, all too often the repertoire of tools an ESP is missing is ...

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Speed Up With These Advanced Analytics For Your ESP

Choosing the right ESP for you and your business can feel like it fits into life’s major stressors: divorce, death, moving… Okay, Okay, that may be a tad bit ...

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Analytics most popular upgrade of Marketing Automation Software

With the latest release of my B2B Marketing Automation Vendor Selection Tool (VEST), I dived into data in search for additional things to share about it. ...

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What email reporting do you need from your ESP?

When you’re deciding to switch ESPs or reviewing your strategy with your existing provider, there’s a huge amount to consider. It’s easy to get distracted by a ...

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Extract, transform and load (ETL)

Extract, transform and load (ETL) is a process in database usage, especially in data warehousing. In email marketing this can be crucial, as (recipient) data ...

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