Tag: email analytics

Using Your Email Software to Create a Data-driven Strategy

While marketers are great at collecting massive amounts of data, it is hard to turn this information into effective campaigns. Email marketers are not data analysts, but go tell that to the CMO. They need to crunch numbers in real time to stay competitive. When selecting an ESP, marketers should look for a provider that […]

Teaching Yourself to Fish With Usable Email Analytics Tools

When evaluating email service providers, marketers should also be evaluating the email reporting capabilities of the platform and how well it does—or doesn’t—meet their analytics needs. Analytics are necessary to measure the success of any email program that intends to grow ROI measured in dollars, impressions, reach, eyeballs and engagement. That is why evaluating the […]

6 Times You Need to Add 3rd Party Analytics to Your ESP

Basic and advanced tracking for emails is crucial for any successful email strategy. Unfortunately, all too often the repertoire of tools an ESP is missing is advanced analytics functions. That is why it is critical to uncover the scenarios when you need to leverage 3rd party analytics to aid the effectiveness of your campaigns.

Speed Up With These Advanced Analytics For Your ESP

Choosing the right ESP for you and your business can feel like it fits into life’s major stressors: divorce, death, moving… Okay, Okay, that may be a tad bit extreme. However, it can be quite the daunting task and one critical element is often overlooked. Insights needs to be at your fingertips: Fast and available […]

Analytics most popular upgrade of Marketing Automation Software

With the latest release of my B2B Marketing Automation Vendor Selection Tool (VEST), I dived into data in search for additional things to share about it. Comparing results over time offers still deeper insight into how vendors react to marketers’ requirements. Finding clever insights on demand is tough, but luckily rolling around in industry data […]

What email reporting do you need from your ESP?

When you’re deciding to switch ESPs or reviewing your strategy with your existing provider, there’s a huge amount to consider. It’s easy to get distracted by a swanky email editor or amazing account managers – but don’t overlook the importance of reporting.

Extract, transform and load (ETL)

Extract, transform and load (ETL) is a process in database usage, especially in data warehousing. In email marketing this can be crucial, as (recipient) data is used and/or stored in multiple databases and must be available for sending email, performing analytics and automating triggered campaigns.
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