You know it’s time to switch email service providers – you’ve heard that others offer smarter features, greater benefits, or more attractive packages. But the whole idea is too daunting: you fear the risks and unknown elements, not to mention the time involved. Wouldn’t it be great to have a checklist to smoothly move to […]
Many organizations use deliverability as a data point when selecting an email service provider. Unfortunately there are a number of myths about deliverability and especially about the role of deliverability staff at ESPs. Some are out of date, some are misconceptions and some are untruths spread by competitive ESPs. But all of them really deserve […]
Cost cutting is top of mind for many companies and one way to easily cut costs in an organization is to stop sending paper. This means getting customers to opt-in to going paperless and interact with you electronically. However, the mission to protect customers from phishing attacks, while going paperless seems to be at odds.
“I’m switching to another ESP. Will my deliverability improve or get worse?”. Of course you are expecting your open/clickthrough rate to consistently improve with the new ESP… but you’re still in for quite a shock, as deliverability tends to drop off in your first few mailings.
In this Email deliverability checklist we will see that the actual sending of email is one tiny step in a larger process of delivering email. There are a myriad of other requirements that need to be covered by yourself and your ESP to get emails into the inbox and for the emails to then be […]
Even if you feel like you’ve outgrown your current provider’s capabilities, are unhappy with the level of support you’re receiving, or are looking for innovative features and technology integrations that you can use to connect more deeply with customers. Changing email marketing automation providers can seem daunting. Many things may worry you about switching providers, […]
How to maintain high deliverability and inbox placement? And how to do that when moving from one Email service provider to the other? We already talked about list suppression and informing your recipients in the earlier post. This time we tackle IP warming and the additional factors to consider when switching email tools.
So you’ve chosen your new ESP and now you need to make the move but maintain and preferably improve your inbox placement at the same time. The safest way to move between ESPs is to actually run two at the same time for at least month. You can in fact do this for longer if […]