database
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The Data Dance: Put all That Data to Work for Smarter Marketing

Data. You know you need it — a lot of it. But once you’ve got it, then what? What are you supposed to do with it, and how? And what role does your email vendor ...

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Real-time databases: a must for insightful Marketing Automation

Many email marketers have been looking to make their email marketing programs more effective, easier and more time efficient. Marketing automation seems to ...

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