Data. You know you need it — a lot of it. But once you’ve got it, then what? What are you supposed to do with it, and how? And what role does your email vendor play in making all of this happen? If you are taking the first steps or ready to go beyond with […]
Many email marketers have been looking to make their email marketing programs more effective, easier and more time efficient. Marketing automation seems to fulfill the promise of saving time and adding impact to your email program. So what are the key elements of marketing automation? And what should you look for?