You know customer support is important when choosing an Email Service Provider (ESP), to ensure you get the service you expect (and you’re paying for). But do you realize just how important customer support is to your bottom line?
Choosing an email marketing vendor might seem like a daunting task. Products and roadmaps among well-established ESPs might start to look pretty much similar, because vendors like to blur the lines to come out full-featured. In an extreme case, you will find yourself ending up making a choice based predominantly on price. Wrong.
One of the most important parts of a cloud email marketing solution is the customer support pinned to the tool you are paying for. Let’s be honest, the more dedicated and sophisticated service you are buying, the more questions you will have and need to be answered. So what does great email marketing support look […]