Posts Tagged ‘customer data platform’

How a Customer Data Platform brings “Data Accessibility by Design”

If a company is to leap forward in a data-driven marketing world, the first point on the agenda is to do away with unnecessary gatekeepers and bottlenecks. Free up our professionals to focus on what is driving true business value. If we want to architect our MarTech around the concept of Data Accessibility by design, […]

Why a Customer Data Platform (CDP) Will Be the Next Evolution of Your Marketing Automation

Data continues to be the absolute bedrock of good email marketing. The role of the ESP had to change to keep pace with the modern digital world, so we moved to Marketing Automation. The evolution didn’t stop there. It is time for a Customer Data Platform (CDP). 

What makes a good, better, best Customer Data Platform (CDP)?

In a recent post, I talked about the Customer Data Platform (CDP) as the natural evolution from Marketing Automation. Several people asked what a good CDP looks like, hence the title of this post. To best answer the question, we must first understand what a CDP needs to do.