customer data platform
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How to get the most out of a new CDP: Top Data Experts Share Their Secrets

You might still think of Customer Data Platforms as emerging, but there is a lot of experience in the market. 7 experts share their secrets on best ways to use ...

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Customer Data Platforms, the state of European CDPs

Customer Data Platforms are getting a lot of attention amongst data-driven marketers. If you are not familiar with the CDPs, the important points to know is ...

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How a Customer Data Platform brings “Data Accessibility by Design”

If a company is to leap forward in a data-driven marketing world, the first point on the agenda is to do away with unnecessary gatekeepers and bottlenecks. ...

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Why a Customer Data Platform (CDP) Will Be the Next Evolution of Your Marketing Automation

Data continues to be the absolute bedrock of good email marketing. The role of the ESP had to change to keep pace with the modern digital world, so we moved to ...

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What makes a good, better, best Customer Data Platform (CDP)?

In a recent post, I talked about the Customer Data Platform (CDP) as the natural evolution from Marketing Automation. Several people asked what a good CDP ...

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