Tag: customer data platform
Customer Data Platforms are getting a lot of attention amongst data-driven marketers. If you are not familiar with the CDPs, the important points to know is that they ingest customer data from many source systems and combine it into a unified customer database that is open for use and connects to other systems. Originally CDPs […]
If a company is to leap forward in a data-driven marketing world, the first point on the agenda is to do away with unnecessary gatekeepers and bottlenecks. Free up our professionals to focus on what is driving true business value. If we want to architect our MarTech around the concept of Data Accessibility by design, […]
Data continues to be the absolute bedrock of good email marketing. The role of the ESP had to change to keep pace with the modern digital world, so we moved to Marketing Automation. The evolution didn’t stop there. It is time for a Customer Data Platform (CDP).
In a recent post, I talked about the Customer Data Platform (CDP) as the natural evolution from Marketing Automation. Several people asked what a good CDP looks like, hence the title of this post. To best answer the question, we must first understand what a CDP needs to do.