If you don’t use customer relationship management (CRM) and marketing automation tools, you’re leaving money on the table. But do you need both? Learn what you can expect from them and what the differences are.
Last year the Customer Relationship Management software (CRM) market grew 15% compared to a year before. This is very logical. Customers and new laws expect companies to manage, collect and use their customer data well. If your business doesn’t currently use a CRM, it’s definitely time to make the move.
Customer relationship management (CRM) is a strategy for managing a company’s interactions with (potential) customers. It involves using technology to organize, automate and synchronize business processes. Sales, marketing, customer service and technical support usually make the biggest use of CRM software.
Contrary to popular belief, CRM and marketing software are not two words for the same thing. It is important to know the differences and overlaps between both. How should a smart marketer use CRM and Marketing software to combine the strengths of both?
Many email marketers have been looking to make their email marketing programs more effective, easier and more time efficient. Marketing automation seems to fulfill the promise of saving time and adding impact to your email program. So what are the key elements of marketing automation? And what should you look for?
When joining a new ESP, building a relationship and understanding with your email vendor is one of the most important steps. You can quickly move forward in implementation of the email marketing software and towards email marketing success. Make sure you inform your ESP and tick all the boxes with our list of 10 things […]
Extract, transform and load (ETL) is a process in database usage, especially in data warehousing. In email marketing this can be crucial, as (recipient) data is used and/or stored in multiple databases and must be available for sending email, performing analytics and automating triggered campaigns.
Marketing automation describes software platforms designed for marketing departments and organizations to automate marketing processes. By speeding up those tasks and customizing processes, businesses can market more strategically. With the evolution of marketing automation software, businesses can now reach, nurture, segment and personalize interactions with potential and current customers, allowing for highly individualized and targeted […]
An application programming interface (API) is exactly what it sounds like – it’s an interface between one software program and another. This allows the two to make use of each other’s services and resources, and interact with each other. In email marketing an API can be used to integrate different systems with your email platform, […]