Posts Tagged ‘CRM’

The Complete Guide To Choosing The Right CRM

how to choose the best crm

Last year the Customer Relationship Management software (CRM) market grew 15% compared to a year before. This is very logical. Customers and new laws expect companies to manage, collect and use their customer data well. If your business doesn’t currently use a CRM, it’s definitely time to make the move.

Emarsys CRM Ads makes Ad campaigns personal

With the new Emarsys CRM Ads it is possible to connect purchasing and behavioural data to advertising campaigns in real time. This new CRM Ads feature allows the marketer to use their CRM, purchase, and behavioural data from different channels e.g., mobile, web, email) to use in their advertising campaigns. This way marketers can target their offers and create personalised ads.

Customer relationship management (CRM)

Customer relationship management (CRM) is a strategy for managing a company’s interactions with (potential) customers. It involves using technology to organize, automate and synchronize business processes. Sales, marketing, customer service and technical support usually make the biggest use of CRM software.

CRM or marketing software: what’s the difference?

Contrary to popular belief, CRM and marketing software are not two words for the same thing. It is important to know the differences and overlaps between both. How should a smart marketer use CRM and Marketing software to combine the strengths of both?

Real-time databases: a must for insightful Marketing Automation

Many email marketers have been looking to make their email marketing programs more effective, easier and more time efficient. Marketing automation seems to fulfill the promise of saving time and adding impact to your email program. So what are the key elements of marketing automation? And what should you look for?

Nice to meet your email program: 10 things to tell your new ESP immediately

When joining a new ESP, building a relationship and understanding with your email vendor is one of the most important steps. You can quickly move forward in implementation of the email marketing software and towards email marketing success. Make sure you inform your ESP and tick all the boxes with our list of 10 things […]

Sage goes into email marketing with new SageCRM

Sage North America is taking steps into the world of email marketing or E-marketing as they call it. This week they announced the their new SageCRM v7.1 for small and midsize businesses. This version has several new components including iPhone, social media and Sage email marketing (or E-Marketing) integrations.

Extract, transform and load (ETL)

Extract, transform and load (ETL) is a process in database usage, especially in data warehousing. In email marketing this can be crucial, as (recipient) data is used and/or stored in multiple databases and must be available for sending email, performing analytics and automating triggered campaigns.

Marketing automation

Marketing automation describes software platforms designed for marketing departments and organizations to automate marketing processes. By speeding up those tasks and customizing processes, businesses can market more strategically. With the evolution of marketing automation software, businesses can now reach, nurture, segment and personalize interactions with potential and current customers, allowing for highly individualized and targeted […]

API (application programming interface)

An application programming interface (API) is exactly what it sounds like – it’s an interface between one software program and another. This allows the two to make use of each other’s services and resources, and interact with each other. In email marketing an API can be used to integrate different systems with your email platform, […]