CRM
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CRM vs Marketing Automation: Differences & Which One Is Right for You

If you don’t use customer relationship management (CRM) and marketing automation tools, you’re leaving money on the table. But do you need both? Learn what you ...

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The Complete Guide To Choosing The Right CRM

Last year the Customer Relationship Management software (CRM) market grew 15% compared to a year before. This is very logical. Customers and new laws expect ...

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Customer relationship management (CRM)

Customer relationship management (CRM) is a strategy for managing a company’s interactions with (potential) customers. It involves using technology to ...

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CRM or marketing software: what’s the difference?

Contrary to popular belief, CRM and marketing software are not two words for the same thing. It is important to know the differences and overlaps between both. ...

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Real-time databases: a must for insightful Marketing Automation

Many email marketers have been looking to make their email marketing programs more effective, easier and more time efficient. Marketing automation seems to ...

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Nice to meet your email program: 10 things to tell your new ESP immediately

When joining a new ESP, building a relationship and understanding with your email vendor is one of the most important steps. You can quickly move forward in ...

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Extract, transform and load (ETL)

Extract, transform and load (ETL) is a process in database usage, especially in data warehousing. In email marketing this can be crucial, as (recipient) data ...

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Marketing automation

Marketing automation describes software platforms designed for marketing departments and organizations to automate marketing processes. By speeding up those ...

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