Back in the days when I ran the regional office of a major ESP, pitching new business was a lot easier once I started listening to my head of sales. It was almost all about price, but is it still? And what does the death of the CPM pricing mean to you?
In email marketing, CPM is the price for sending a thousand email messages. Email service providers commonly use CPM as the variable part of their pricing. The CPM rate may cover costs made by the ESP for the mail server, bounce management, deliverability services, hosting of images and bandwidth. A CPM rate is often combined […]