Tag: contract negotiation

Upgrade your email marketing tender (and get a better deal)

The number of tenders (RFPs, RFIs, RFQs) for marketing software is increasing. Companies can now write a tender for every mayor business software purchase.  May it be email marketing software, CMS, CRM, analytics or complete marketing automation systems. But how do you make sure that your email marketing tender gets the attention it deserves?
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