choose email tool
OMG your RFP is killing me!

What is the nature of RFPs and how to do them best? My friend Mike Rohde had the pleasure to attend the SXSW conference this year and created some brilliant ...

The true costs of switching email marketing tools

We don't switch email marketing tools daily. Email marketers don’t change suppliers because they think it will be fun to do. But there are enough reasons to ...

Choosing an email service provider: Focus on the trees or the forest?

In email marketing it is very easy to get into a fixed pattern of daily activities for our email messages, content creation, sending. It’s day-to-day business ...

The cheap Email Service Provider model

Email service providers have found a new way to acquire customers in the small business category by giving them a free taste. The freemium model , as it's ...

Terms you should know when selecting an email tool

When selecting an email marketing tool for the first time, email marketers are confronted with a lot of different terms, acronyms and new jargon. All kinds of ...

What to expect from your ESP

Choosing an ESP is more difficult if you don’t know what to expect from them. Maybe you are thinking about in-house or outsource solutions, and you have some ...

Weighted scorecard / RFP decision matrix

A weighted scorecard or a RFP decision matrix is a tool used to compare email marketing software and choose the right email service provider. It consists of a ...

MarTech Request for Proposal (RFP)

A request for proposal in email marketing and any type of MarTech, answers specific questions about how the vendor solution will meet needs and goals. It ...

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