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Business case

A business case explains the reasons for undertaking a project or task. It's usually tied in to the bottom line - how the project will help an organization ...

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All ESPs look the same. This is how they're different.

Just like identical twins, ESPs look very much the same at first sight. They all have similar features. And say they can do data management, reporting, content ...

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Customer relationship management (CRM)

Customer relationship management (CRM) is a strategy for managing a company’s interactions with (potential) customers. It involves using technology to ...

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Email service provider (ESP)

What is an Email Service Provider (ESP)? To marketers, an email service provider (ESP) is a company that offers email services. Because email (marketing) ...

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21 Questions to Evaluate Even The Best Email Service Providers And See If They Are “the One”

Even with all the work invested in looking at the best email service providers and choosing the one right for you, simply starting with—or sticking with—an ESP ...

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5 bullet dodging tips for your marketing software RFP – directly from my experience

In my years in IT, I’ve discovered a set number of issues that tend to pop up when it comes to writing an RFP (Request for Proposal) across many industries. ...

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Email Service Provider Comparison listed as top challenge

Need help with an Email Service Provider Comparison? It appears you are not the only one. Reported by the EEC, comparing Email Service Providers is one of the ...

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Are all ESPs equal? 4 must-know ways to lift the RFP curtain

The price component of the decision is going away as a real differentiator. And while that may be bad news to some, the death of email CPM will ultimately be ...

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