A business case explains the reasons for undertaking a project or task. It’s usually tied in to the bottom line – how the project will help an organization achieve its underlying goals. A business case justifies the expenditure of resources and capital, showing how the project meets specific business needs. A business case can be […]
Just like identical twins, ESPs look very much the same at first sight. They all have similar features. And say they can do data management, reporting, content editing, segmentation, triggers, split testing, auto-responders and marketing automation. In discussions, you hear: “All ESPs do basically same thing.” But is it true? Are they identical twins? Perhaps […]
Customer relationship management (CRM) is a strategy for managing a company’s interactions with (potential) customers. It involves using technology to organize, automate and synchronize business processes. Sales, marketing, customer service and technical support usually make the biggest use of CRM software.
What is an Email Service Provider (ESP)? To marketers, an email service provider (ESP) is a company that offers email services. Because email (marketing) services come in shapes and sizes, that is a pretty broad definition. Luckily, we can break this down into several categories.
Even with all the work invested in looking at the best email service providers and choosing the one right for you, simply starting with—or sticking with—an ESP doesn’t guarantee success. As with any relationship, personal or professional, things are bound to change. Is your current ESP still one of the best email service providers, are […]
In my years in IT, I’ve discovered a set number of issues that tend to pop up when it comes to writing an RFP (Request for Proposal) across many industries. The RFP (Request for Proposal) is in its’ essence a guide to various parties whom you might invite to provide you with a new service […]
Need help with an Email Service Provider Comparison? It appears you are not the only one. Reported by the EEC, comparing Email Service Providers is one of the top 10 challenges that email marketers face today. We found it quite surprising that Email Service Provider comparison is one of the top challenges in email marketing.
The price component of the decision is going away as a real differentiator. And while that may be bad news to some, the death of email CPM will ultimately be good news to your email marketing program, because ESPs will need to find more meaningful ways to stand out from the pack when they are […]
What is the nature of RFPs and how to do them best? My friend Mike Rohde had the pleasure to attend the SXSW conference this year and created some brilliant sketchnotes on the topic of how to deal with Requests for proposals.
We don’t switch email marketing tools daily. Email marketers don’t change suppliers because they think it will be fun to do. But there are enough reasons to switch from one email marketing tool to another. One thing often overlooked is the true costs of the switch. We take a look. Switching Email marketing tools What […]