Posts Tagged ‘choose email tool’

All ESPs look the same. This is how they’re different.


Just like identical twins, ESPs look very much the same at first sight. They all have similar features. And say they can do data management, reporting, content editing, segmentation, triggers, split testing, auto-responders and marketing automation. In discussions, you hear: “All ESPs do basically same thing.” But is it true? Are they identical twins? Perhaps […]

Email service provider (ESP)

What is an Email Service Provider (ESP)? To marketers, an email service provider (ESP) is a company that offers email services. Because email (marketing) services come in shapes and sizes, that is a pretty broad definition. Luckily, we can break this down into several categories.

21 Questions to Evaluate Even The Best Email Service Providers And See If They Are “the One”


Even with all the work invested in looking at the best email service providers and choosing the one right for you, simply starting with—or sticking with—an ESP doesn’t guarantee success. As with any relationship, personal or professional, things are bound to change. Is your current ESP still one of the best email service providers, are […]

5 bullet dodging tips for your marketing software RFP – directly from my experience


In my years in IT, I’ve discovered a set number of issues that tend to pop up when it comes to writing an RFP (Request for Proposal) across many industries. The RFP (Request for Proposal) is in its’ essence a guide to various parties whom you might invite to provide you with a new service […]

Email Service Provider Comparison listed as top challenge


Need help with an Email Service Provider Comparison? It appears you are not the only one. Reported by the EEC, comparing Email Service Providers is one of the top 10 challenges that email marketers face today. We found it quite surprising that Email Service Provider comparison is one of the top challenges in email marketing.

Are all ESPs equal? 4 must-know ways to lift the RFP curtain


The price component of the decision is going away as a real differentiator. And while that may be bad news to some, the death of email CPM will ultimately be good news to your email marketing program, because ESPs will need to find more meaningful ways to stand out from the pack when they are […]

OMG your RFP is killing me!


What is the nature of RFPs and how to do them best? My friend Mike Rohde had the pleasure to attend the SXSW conference this year and created some brilliant sketchnotes on the topic of how to deal with Requests for proposals.

The true costs of switching email marketing tools

We don’t switch email marketing tools daily. Email marketers don’t change suppliers because they think it will be fun to do. But there are enough reasons to switch from one email marketing tool to another. One thing often overlooked is the true costs of the switch. We take a look. Switching Email marketing tools What […]

Choosing an email service provider: Focus on the trees or the forest?

In email marketing it is very easy to get into a fixed pattern of daily activities for our email messages, content creation, sending. It’s day-to-day business and most of the time there seems to be no reason to change the way things work. It actually makes working more efficient, but there also is a danger […]

The cheap Email Service Provider model [updated]

Email service providers have found a new way to acquire customers in the small business category by giving them a free taste. The “freemium” model, as it’s called, provides small businesses with free versions of an ESP’s services. The hope is that they will eventually become paying customers. Small business owner who doesn’t have time […]