Tag: business case

Business case

A business case explains the reasons for undertaking a project or task. It’s usually tied in to the bottom line – how the project will help an organization achieve its underlying goals. A business case justifies the expenditure of resources and capital, showing how the project meets specific business needs. A business case can be […]

9 Steps to Making a Bullet-Proof Business Case for Marketing Automation

Marketing automation is a proven method for managing and optimizing the entire customer experience. This software can help you measure the metrics that matter most to your business, and demonstrate the effectiveness of your marketing team. But how to make the perfect business case for marketing automation?

The Internal Sales Job: Get the Buy-In When Selecting a New ESP

It might be time for a new email service provider (ESP), either because you’ve outgrown one or you’re tired of one. If so, that means it’s also time for a coming together at your company, to ensure everyone is on the same page before you ever talk to a vendor. I can’t stress enough the […]

Return on investment (ROI)

The return on investment (ROI) is the ratio of profits gained in relation to the investment. ROI is usually expressed as a percentage. Although some benefits or costs are considered “intangible” or “unquantifiable,” these must be quantified or clearly excluded to do a proper ROI calculation. ROI can be calculated across all company activities down […]
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