Customer relationship management (CRM)

Customer relationship management (CRM) is a strategy for managing a company’s interactions with (potential) customers. It involves using technology to ...

How to Evaluate Email Service Providers on Their API

Comparing email service providers based on their Application Programming Interfaces (APIs) is like comparing a Thai restaurant to an Italian one: It’s not a ...

Email Marketing Integration: the 4 points to start with

Maybe you are looking for the best email service provider there is for you, or your program has grown in complexity and you’re ready for more email integration ...

What to look for when shopping for an email and ecommerce integration

A newsletter is a great way for an e-shop to show what it has to offer. Subscribers can get acquainted with the products and get to know the latest offers. ...

How Email Marketing Automation can save you time: it’s in the Data

The typical marketing team is super busy. So an Email Service Provider that can save time, is welcomed with open arms. How can Email Marketing Automation help ...

Email for (mobile) Applications: Build vs Buy

Developers who are creating a (mobile) application will face an important decision: Do you build your own email delivery solution or do you use an email ...

The implication of Amazon SES, a new bulk email service

Amazon Web Services has announced a new email deliverability product, called Amazon Simple Email Service (Amazon SES). It might be worth your time to consider ...

Terms you should know when selecting an email tool

When selecting an email marketing tool for the first time, email marketers are confronted with a lot of different terms, acronyms and new jargon. All kinds of ...

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