Tag: API

Customer relationship management (CRM)

Customer relationship management (CRM) is a strategy for managing a company’s interactions with (potential) customers. It involves using technology to organize, automate and synchronize business processes. Sales, marketing, customer service and technical support usually make the biggest use of CRM software.

How to Evaluate Email Service Providers on Their API

Comparing email service providers based on their Application Programming Interfaces (APIs) is like comparing a Thai restaurant to an Italian one: It’s not a straightforward comparison. It depends less on the ESP and what their API offers, and more on what you prefer, like Pad Thai to Spaghetti alla Puttanesca. Both dishes involve noodles, but […]

Email Marketing Integration: the 4 points to start with

Maybe you are looking for the best email service provider there is for you, or your program has grown in complexity and you’re ready for more email integration than your current ESP can offer. Then it is time to look at 4 of the most important factors as you start your search for a new […]

What to look for when shopping for an email and ecommerce integration

A newsletter is a great way for an e-shop to show what it has to offer. Subscribers can get acquainted with the products and get to know the latest offers. Before long, however, you will need an integration between your ecommerce system and the emails that you send out.

How Email Marketing Automation can save you time: it's in the Data

The typical marketing team is super busy. So an Email Service Provider that can save time, is welcomed with open arms. How can Email Marketing Automation help to releave the time-pressed email marketer? In this series of posts we will answer exactly what features to look for in a real timesaving ESP. Starting off with […]

Email for (mobile) Applications: Build vs Buy

Developers who are creating a (mobile) application will face an important decision: Do you build your own email delivery solution or do you use an email service provider? Setting up and deploying an email delivery system for their applications is something Most developers are not experienced at.

The implication of Amazon SES, a new bulk email service

Amazon Web Services has announced a new email deliverability product, called Amazon Simple Email Service (Amazon SES). It might be worth your time to consider if you who don’t want to maintain a in-house email server, but would like to use a scalable client to deliver your emails.

Terms you should know when selecting an email tool

When selecting an email marketing tool for the first time, email marketers are confronted with a lot of different terms, acronyms and new jargon. All kinds of features, functions and services you might have never heard of and which are important in the selection process.

API (application programming interface)

An application programming interface (API) is exactly what it sounds like – it’s an interface between one software program and another. This allows the two to make use of each other’s services and resources, and interact with each other. In email marketing an API can be used to integrate different systems with your email platform, […]
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