Tag: amazon SES

A Low Cost SMTP vs. a Full Featured ESP: Which Should I Choose?

The email marketing world is full of open-ended questions. How should I phrase a subject line? What’s the best time of day to send out an email? What kind of deals are best-received? Serious emailers ask themselves these questions and test to find the answers. But there is another type of question, one that can’t […]

The implication of Amazon SES, a new bulk email service

Amazon Web Services has announced a new email deliverability product, called Amazon Simple Email Service (Amazon SES). It might be worth your time to consider if you who don’t want to maintain a in-house email server, but would like to use a scalable client to deliver your emails.
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