11 Best Sales Funnel Software in 2024 (Reviewed & Compared)

Want to increase your sales and build a large customer base? Sales funnel software is the right place to start.

Sales funnel software tools are popular, over 570K websites have at least one. That’s because sales funnels directly improve sales. Starting with lead generation, nurturing, and closing sales. You can get insight into what your leads are doing at each sales funnel stage. If you design your funnels in a smart way, it almost feels like ready-to-buy customers start falling into your lap.

I reviewed this list of best sales funnel tools and what you should look for when building a sales funnel for your business.

11 Best Sales Funnel Software Overview

A sales funnel is a potential customer’s journey when interacting with your company. Most people don’t buy immediately after learning about a brand. There are multiple sales funnel stages and multiple steps, from research to consideration.

A sales funnel software makes it easy to map out and automate sales funnel stages. Here’s a brief overview of the best sales funnel platforms:

Sales Funnel BuilderBest forFree plan/trialMonthly starting price
ActiveCampaignAutomated funnel templatesYes, 30 days$19/mo
EngagebayAffordable sales funnel toolYes$11.04/mo
PipedriveSales pipeline buildingYes,14 days$9.90/mo
HubspotAll-in-one sales funnelsYes$20/mo
GetResponse Visual sales funnel buildingYes$48.40/mo
KeapB2B sales funnelsYes,14 days$79/mo
LandingiSales funnel landing pagesYes,14 days$29/mo
LeadpagesLead generation funnel pagesYes,14 days$37/mo
MailerLiteSimple funnel buildingYes$9.00/mo
BrevoMulti channel funnelsYes$12/mo
MoosendAffordable funnel buildingYes, 30 days$9/mo

What is a sales funnel?

A sales funnel is a series of stages customers go through from the first interaction with a brand to a sale.

At the top of the sales funnel, you have a wide range of leads. As they progress, some may take different paths, encounter dead ends, or even backtrack before finding the right path to conversion. This represents the sales funnel stage, and only some follow a linear path. Some may require more effort, while others may get lost.

What to Look for in a Sales Funnel Builder

A good sales funnel builder offers features for each stage of your customer’s journey.  Here are the most important features you should look for in a good sales funnel software:

1. No-nonsense sales funnel editor

The best sales funnel builders have an simple interface for building and customizing sales funnels. Look for a tool with drag-and-drop functionality to design landing pages and automated email follow up sequences without coding.

2. Pre-made landing page and email templates

You need a tool with pre-designed sales funnel templates that fits with the way you use them. Some tools below have lead gen and email sequence templates, so you’ll start with best practice framework and be faster in launching your funnels.

3. A B testing

Split testing is the a good way to optimize conversions in your sales funnel. You need it to find out what works for your audience to increase conversions.

4. Integrations with you other software

Integration with other tools in your martech stack. The best funnel builder must connect and sync customer data to automation, CRM, your site and these kind of tools.

5. Conversion Tracking

The best sales funnel builders have analytics and conversion tracking built in. This lets you monitor the performance of your funnel from A to Z ideally. Tracking click-through rates, conversion rates, and revenue generated.

6. Automation

Every business owner wants automation to save time. The best sales funnel builder has a visual workflow builder for automating email sequences, contact management, upsells, and cross sells.

7. Customer support

A good sales funnel software should have quality customer support that is available when you need it. Look for things like a knowledge base, video tutorials, and a responsive customer service team that can help you troubleshoot issues and answer any questions you may have.

11 Best Sales Funnel Software (Reviewed)

1. ActiveCampaign — Best for automated funnel templates

ActiveCampaign sales automation and crm

ActiveCampaign is well known as one of the best email marketing software and automation platforms. But many people don’t know it also has sales automation and CRM. It does, and it’s called ActiveCampaign Sales. 

Email marketing automation is its real strength. And the CRM compliments that. One of my favorite features of ActiveCampaign is the automation recipes. If you have never built a sales workflow, it has 900+ pre-made templates to get you started.

Activecampaign automated funnel templates

ActiveCampaign is built to work with pretty much any other software platform. There are over 900 integrations.

ActiveCampaign calls sales pipelines the ‘building blocks’ of its sales CRM.  They visualise your entire sales process. A deal is a sales opportunity. Pipelines let you track how every opportunity progresses.

Never made a sales pipeline before? No problem. I was impressed by how easy it is in ActiveCampaign. Give your pipeline a name, and ActiveCampaign does the rest. You get a default three-stage pipeline like this:

Activecampaign sales pipeline

There’s a lot of on-page support for setting up your sales funnels on an easy-to-use interface. 

Pros of ActiveCampaign

  • Fantastic automation tools with 900+ templates
  • ActiveCampaign is available in 14 languages 
  • Great on-page support to help get started
  • User-friendly interface
  • Excellent data-sharing across teams
  • 900+ integrations

Cons of ActiveCampaign 

  • The all-access free trial is good. But a free plan with basic tools would be even better.

ActiveCampaign’s entry-level sales pricing starts at $19 per month, paid annually. With this plan, you get sales automation, chat and email support, lead scoring, pipeline, account, deal management, task management, reporting, and email content generation. 

Try ActiveCampaign today or read our full review

2. Engagebay — Best affordable sales funnel tool

Engagebay affordable sales funnel tool

EngageBay is a complete and affordable CRM platform with marketing, sales funnel, and customer support products. If your business has a large contact base and you want to track deals, sales calls, and other tasks, then Engagebay’s sales automation is handy. 

It’s one of the best sales funnel builder tools for small business owners, startups, and solopreneurs because of its affordable pricing.

One of the standout features of Engagebay is the automation builder. With this visual workflow builder, you can create new events and notes, assign tags, send emails, and open and close tasks. You can use conditions to split workflows based on tags, tasks, email opens and clicks. 

In the deals tab on the Engagebay dashboard, you can see the progress of any deal in your sales funnel.

Engagebay deals tab dashboard

Add new deals to your pipeline and order them by status. For example, when a customer is won, drag the card into the “Won” column. You can get the contact/company info of your prospect, the deal value, and set task deadlines to follow up and stay on top of your deals. The Sales Bay also includes calendar management, workflows, email sequences, and SMS/call logs.

EngageBay has powerful contact management. You start with one database, then can divide contacts with lists or under brands/companies. 

Dynamic lists group your contacts on common data points. They help you stay organized and target customers better. There are 2 list types: 

  • Smart lists refresh with new contacts that match the filter criteria and remove contacts that don’t.
  • Static lists don’t update dynamically

Pros of Engagebay

  • Useful list-building tools like landing pages and opt-in forms
  • Visual workflow builder with conditions
  • Built-in email validation

Cons of Engagebay

  • Limited reporting features

Engagebay pricing starts at $11.04 per month for 500 contacts, multiple deal tracks, calling, predictive lead scores, integrations, and a tag manager. Engagebay has a packed free plan with 250 contacts, email marketing, automation, lead grabbers, helpdesk, and live chat.

Get started with Engagebay for free or read our full review 

3. Pipedrive — Best for sales pipeline building

Pipedrive sales funnel software platform

Pipedrive is a customer relationship management and sales funnel software platform designed to help businesses track and manage their sales pipeline. 

Pipedrive is one of the best sales funnel builders to create complex sales funnels. One of my favourite features on Pipedrive is the visual sales pipeline. You can collaborate with other team members, move leads down the funnel, and optimize your sales process. Its drag and drop builder simplifies pipeline customization. Sales teams can quickly adjust stages and actions based on evolving sales strategies.

Pipedrive visual sales pipeline

The email tracking feature in Pipedrive shows you when a recipient opened any email or link. Pipedrive also has email marketing tools, available as an add-on.

Pipedrive CRM contact view history activity

This sales funnel software has a chatbot that you can add to your website and personalize questions and responses. This helps you connect new leads to the right sales rep based on their answers. This chatbot can qualify and redirect leads, and help book more sales calls.

Pros of Pipedrive

  • Easy to get started
  • Automate lead assignment, email follow-up, and deal notifications
  • 400+ integrations, including Quickbooks, Trello, Asana, Slack
  • Mobile apps for iOS and Android

Cons of Pipedrive

  • Limited features on the startup plan

Pipedrive’s Essential plan starts at $11.90 per month for two-way email sync, funnel builder, multiple email accounts, customizable email templates, lead and deal management, customizable pipelines, leads inbox, and deal routing. Try Pipedrive with a 14-day free trial with full access to all features in the Essential plan.

Get started with Pipedrive today

4. Hubspot — Best for all-in-one sales funnels

Hubspot all-in-one sales funnels

HubSpot is a CRM and marketing platform with all the tools a business needs to manage their sales funnel. It has a marketing, sales, and service hub.

It’s one of the most popular sales funnel builders in this piece. HubSpot has a sales funnel builder software, 100+ pre-designed web page templates, a CMS, and automation. With Hubspot, you can track quota attainment, discover sales trends, and tailor your sales pipeline to your needs.

Hubspot gives you a rundown of every lead in your funnel. And with personalized follow-up and handoff, you can engage and convert sales-qualified leads.

The Sales Hub in Hubspot shows you the sales funnel stage of each deal and see who has been contacted, bought in, sent a contract, and converted to a customer.

When you add a new deal, HubSpot CRM saves time by populating most of the deal’s record. You can use contact histories to create segments based on website visits, email interactions, and any other data you have. Then, target segments with personalized content and email campaigns to nurture leads.

sales funnel stage in Hubspot

Hubspot’s reporting and analytics tools give you insights into your sales funnel performance. You can track key metrics like conversion rates, deal stages, and revenue to optimize your funnel and improve your sales process.

reporting and analytics tools in Hubspot

Pros of Hubspot:

  • Full CRM software platform with different products working well together
  • Visual sales pipeline management
  • Lots of free tools
  • 2,500+ Integrations
  • Mobile apps for managing sales funnels on-the-go

Cons of Hubspot:

  • Basic reporting on Starter plans
  • It gets expensive quickly

Hubspot’s pricing starts at $30 per month. The Starter plan includes 1,000 marketing contacts, 5000 emails, 2 users, basic automation, CMS, mobile apps, and 2 deal pipelines. Hubspot has a free plan with email scheduling, canned snippets, live chat, a deal pipeline, and Slack integration. The price increases for advanced features with over $1500 difference between the Starter plan and Professional plan. This leaves many customers looking for the best HubSpot alternatives. Hubspot has lots of products with a couple of pricing plans for each. Learn more about how much it actually costs in our Hubspot pricing guide.

Try Hubspot for free today or read our full review

5. GetResponse — Best for visual sales funnel building

Getresponse visual sales funnel building

GetResponse is an all-in-one online marketing platform with email marketing at the core. The email marketing plan gives you all the tools to create and send newsletters. Without having to pay for other features.

GetResponse’s conversion funnel builder makes it one of the most effective sales funnel software on our list. It helps you to build sales funnels, landing pages, pop ups, automate your emails, sell your products, recover abandoned orders, and convert your customers. 

What makes it different? The specificity. GetResponse’s conversion funnel builder starts by asking if you want to:

  1. Build your email list (or leads)
  2. Sell products
  3. Promote a webinar
conversion funnel builder in Getresponse

GetResponse has over 30 conversion-optimized funnel templates made to sell, build contact lists, showcase your offers, and help you grow.

Here’s an example sales funnel on GetResponse looks like: You create beautiful, high-converting web pages optimized for conversion. Then, you buy targeted ads on Facebook and Instagram right in GetResponse to drive traffic to your landing pages. Once leads sign up, you can nurture them with automated email campaigns.

The good thing is that each sales funnel template is pre-designed with quality images, designs, and sales copy, so all you have to do is add the details of your offer.

example sales funnel on GetResponse

Pros of GetResponse:

  • Drag and drop editor for building sales funnels, landing pages, and emails
  • Create and automate email sequences and contact tagging
  • Facebook ads integration
  • Support channels and availability

Cons of GetResponse:

  • The landing page builder is good, but some templates look outdated

GetResponse pricing for sales funnels starts at $48.4 per month. It includes marketing automation, event-based workflows, webinars, advanced segmentation, contact scoring, and the sales funnel builder. GetResponse has a packed free plan with 2,500 emails, 500 contacts, email marketing, landing pages, and a website builder.

Try GetResponse for free here or read our full review

6. Keap — Best for B2B sales funnels

Keap B2B sales funnels

Keap is a sales and marketing platform for small and midsize B2B businesses. It has a drag-and-drop sales pipeline builder that helps you keep track of deals and close more sales. In Keap, you can create custom sales automation to automate repetitive tasks like sending nurture campaigns.

You can automate welcome emails to new leads or assign a lead to a salesperson once they reach a certain stage in the pipeline.

Keap has SMS, email, landing pages, and payments which make it a great option for multichannel campaigns. The best part is that you can personalize these messages with segmentation and automation conditions.

automating personalized messages in Keap

With the reporting feature, you’ll see deal conversions by stage, average deal duration, average time in the stage, and deal revenue forecasting.

Keap reporting feature

Pros of Keap

  • B2B-specific sales funnel builder
  • All-in-one CRM platform for small and midsize businesses
  • A drag and drop editor with 100+ landing page templates
  • Automated quotes and invoices

Cons of Keap

  • Expensive sales funnel software for small business

Keap has a 14-day free trial for testing if it’s right for you. Pricing starts at $199 per month for 1500 contacts, 2 users, email marketing, sales and marketing automation, SMS Marketing (US only), lead capture, appointments, sales pipelines, quotes, payments, and landing page templates. This doesn’t include onboarding which costs $999 for 90 days.

Try Keap today

7. Landingi — Best for sales funnel landing pages

Landingi sales funnel landing pages

Landingi is a drag-and-drop landing page builder that lets you quickly create, launch, and optimize sales funnel pages to turn more traffic into revenue. It lets you create landing pages for your funnels to capture more leads and increase conversions.

Landingi has 400+ landing page templates to save time creating high-converting landing pages. The templates are easily customizable. You can quickly change the text, images, colors, and layout to match your brand and messaging. You can customize landing page templates with HTML, CSS, and JS.

Connect Landingi to email marketing, CRM, and marketing tools with 100+ integrations.

Landingi integrations

Popups and AB testing are must-have feature of any landing page builder, and Landingi has both. 

Analytics precisely track user interactions and conversions. AB testing and analytics help you optimize your sales funnel pages to increase conversions. If you’re looking for a full sales funnel builder, try ActiveCampaign or Engagebay.

Pros of Landingi

  • Easy to use drag-and-drop landing page editor
  • 400+ landing page templates
  • A/B testing and analytics

Cons of Landingi

  • Doesn’t cover the whole sales funnel, only landing pages

Landingi pricing starts at $29 per month for the Lite plan. This plan includes the drag-and-drop editor, 400+ templates, A/B testing, and analytics. Start your 14-day Landingi free trial and get all the features in the Lite plan.

Get started with Landingi today 

8. Leadpages — Best for lead generation funnel pages

Leadpages lead generation funnel pages

Leadpages is a lead generation platform to create high-converting landing pages, opt-in forms, and websites. It has a drag-and-drop landing page and website builder. You also get 250+ professionally designed, responsive templates, so you don’t have to start from scratch. Leadpages has 50+ integrations with leading email marketing tools, advertising platforms, and analytics services.

The conversion toolkit makes it easy to turn traffic into leads and sales. The elements in the toolkit include Leadmeters and alert bars. They help you predict how well your page will perform and maintain visitors’ engagement.

Leadpages has advanced analytics and A/B testing to refine your strategies for higher conversion rates.

Leadpages drag-and-drop landing page and website builder

Leadpages is similar to Landingi, but Landingi is cheaper. Its entry-level plan starts at $29 per month, significantly lower than Leadpages’ starting price of $37 per month. Compare Leadpages with the best landing page builders here.

Pros of Leadpages

  • Easy to use for beginners, it doesn’t require anycoding experience
  • 250+ conversion-optimized, responsive landing page templates
  • 50+ integrations

Cons of Leadpages

  • It’s not a full sales funnel creator, you’ll need other tools for messaging

Leadpages pricing starts at $37 per month billed annually for conversion tools, 250+ conversion-optimized templates, unlimited landing pages, pop ups, one custom domain, and 50+ integrations. Leadpages has a 14-day free trial with unlimited landing pages.

Try Leadpages today

9. MailerLite — Best for simple funnel building

Mailerlite simple funnel building

MailerLite is a simple, effective, and affordable email marketing software. It also has eCommerce features to sell physical, digital, and paid newsletter subscriptions.

It has a website and landing page builder with 30+ templates to generate leads. Then you can set up email workflows to automatically send nurturing emails. All the editors in Mailerlite have the same interface. This makes it easy to learn and create sales funnels with landing pages, forms, and emails.

Mailerlite email editor

With MailerLite, you can also create a checkout page for your funnel. This means you can create a full sales funnel from visit to checkout.

You can connect Mailerlite with 140+ tools to extend it’s functionality. These include Clickfunnels, Shopify, WooCommerce, Facebook Audiences, HubSpot, Pipedrive, and Zapier.

Pros of MailerLite:

  • Easy to use and navigate
  • Same editor for emails, landing pages, websites, and forms
  • It has tools to cover the whole sales funnel from website visit to checkout
  • It’s an affordable email marketing tool with a great free plan

Cons of MailerLite:

  • Automation isn’t as advanced as in ActiveCampaign

MailerLite pricing starts at $10 per month for 500 contacts, unlimited monthly emails, 3 users, templates, checkout pages, dynamic emails, unlimited websites, and 24/7 email support. MailerLite has a great free plan with 1,000 contacts, 12,000 monthly emails, drag & drop editor, pop up editor, email automation builder, and 10 landing pages.

Try MailerLite today or read our full review

10. Brevo — Best for multi channel funnels

Brevo multi channel funnels

Brevo is a popular email marketing provider founded as Sendinblue in 2012. Since then it has grown to over 500K active users.

With Brevo, you can create multichannel sales funnels that include emails, SMS, WhatsApp messages, live chat, and web push notifications. It also has a lightweight CRM to track and manage deals.

multichannel sales funnels in Brevo

Monitor how deals progress and automate messages. The automation builder isn’t as elaborate as ActiveCampaign, but it’s very effective. Brevo also provides a reporting feature to analyze sales revenue, win rates, and team performance.

In Brevo, you can automatically include UTM tags in your email marketing campaigns to track sales funnel conversions. And it even has tools to manage social media campaigns.

automatically include UTM tags in Brevo

Brevo has all the tools a B2B business needs to create simple sales funnels. Create landing pages and forms to generate leads. Send multichannel nurturing campaigns with emails, SMS, live chat, web push, and WhatsApp. Track and close deals with the sales CRM and shared inbox. Set up order pages with the Stripe and Paypal integrations.

Pros of Brevo

  • Packed free plan with CRM and 300 emails per day
  • It’s very easy to get started
  • It has multi-channel campaigns, website integration and tracking

Cons of Brevo:

  • You have to get on the Business plan for features like A/B testing and landing pages.

Brevo pricing starts at $25 per month for 20K emails, unlimited contacts, email campaigns, CRM, automation, page tracking, SMS & WhatsApp campaigns. Brevo’s free plan includes 300 emails/day, customizable email templates, transactional emails, SMS marketing, and the CRM.

Try Brevo today or read our full review

11. Moosend — Best for affordable funnel building

Moosend affordable funnel building

Moosend is an email service provider with a user-friendly interface, fast learning curve, and excellent value for money.

You can create landing pages, forms, and emails with the same intuitive, drag-and-drop editor. Moosend has over 75 clean and modern-looking email templates to get your email marketing campaign started.

Connect your website to track your sales funnel performance and find out how many conversion you get from email campaigns.

The workflow editor in Moosend is excellent and they built 18 automation templates for the most common sequences. These are simple enough for beginners, but are also powerful enough for experienced marketing pros. Each recipe is fully customizable.

workflow editor in Moosend

Moosend offers detailed analytics, including a performance overview, recipient activity, click tracking, email client and device data, and location. With 42 integrations, you can connect it with CRMs, email verification software, lead generation platforms, and ecommerce platforms.

The lead scoring feature is great for building sales funnels. Score your leads based on their behavior and engagement and identify your most engaged leads for follow-up.

Pros of Moosend:

  • User-friendly drag-and-drop editor for emails, pages, and forms
  • 75+ email and 18 workflow templates
  • Web tracking to track sales funnel performance
  • 42 third-party integrations
  • Excellent value for money

Cons of Moosend

  • The free trial is great, but a free plan is always better.

Moosend is bargain, you won’t find a better tool at this price point. Pricing starts at $9 per month for 500 contacts, unlimited email campaigns, landing pages, forms, marketing automation, web tracking, transactional emails, and an SMTP server. Try it with a 30-day free trial.

Get started with Moosend for free today or read our full review

Final Thoughts about Sales Funnel Tools

We’ve looked at the best funnel builders with features like email marketing and automation, funnel building, landing page creation, and sales pipelines. SMEs want quality and simplicity, they can’t afford to waste money on expensive features they don’t need. Engagebay, GetResponse, MailerLite, and Brevo have great free plans and excellent value-for-money on paid plans. If you’re looking for a funnel builder with advanced automation, try ActiveCampaign, HubSpot, and Keap. For specalized sales funnel builder, go for Pipedrive.

Landingi and Leadpages are great choice to build high-converting landing pages to generate leads for your sales funnel. But you’ll need an email marketing software, a marketing automation platform, or a CRM to cover the rest of the funnel. 

Sales Funnel Software FAQs

What is the best sales funnel software tool?

The best sales funnel software tools are ActiveCampaign, Engagebay, Pipedrive, HubSpot, GetResponse, Keap, Landingi, Leadpages, MailerLite, Brevo, and Moosend.

If you’re looking for a funnel builder with advanced automation, try ActiveCampaign, HubSpot, and Keap. For a specalized sales funnel builder, go for Pipedrive. Engagebay, GetResponse, MailerLite, and Brevo have great free plans and excellent value-for-money on paid plans.

What are the sales funnel stages?

The 6 stages of a sales funnel are: 

1. Awareness stage: Raise awareness about your product and the solution it offers to your potential customers.
2. Interest stage:  When a prospect is interested in what you’re selling, they’ll show interest by filling out a form on your site, hopping on a business consultation call, or sending you a message.
3. Desire stage: In this stage, prospective customers actively seek the solution that best meets their budget and needs. 
4. Action stage: The bottom of the sales funnel focuses on action. At this stage, your lead decides to buy your product after you convince them to take the final step.
5. Loyalty stage: Your customer begins to show interest in telling others about your product and engaging with other members of your community.
6. Retention stage: You are focused on turning a customer into a repeat buyer by implementing effective retention strategies.

Are sales funnels effective?

Yes, sales funnels are effective. It’s a proven way to generate leads and turn them into buying customers. While funnels don’t guarantee successful conversions, they improve your chances of a sale. A good sales funnel tool will help you create effective funnels. 570K websites use at least one.

About Mor Mester


Mor Mester is the Head of Content Marketing at EmailVendorSelection. He's an email marketing and marketing automation expert with 6+ years of experience. Having tested and reviewed 100+ email marketing, marketing automation, CRM, ecommerce, SMS marketing, email verification, online course, and lead generation tools, he knows a good business software when he sees one.
After work, you can find him riding his bike on some trails.

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