Demands on MarTech support are changing radically, can you keep up?


The role of people in marketing is changing radically and email vendors need to react to the changing needs of companies.

Traditional support like account management and ticketing systems are not future-proof. On-demand support and smart consultancy is what people need. Are you keeping pace?

The 3 Most Important Things your ESP Needs to do Really Well. No buts.


…and why extra’s shouldn’t determine your email vendor.

When it comes to email marketing every business needs to get the right message to the right person at the right time. How does that translate into features? It’s nice to have additional tools within your email platform, but there are more important things to take into consideration when selecting your next email marketing company.

How to Seamlessly Onboard With Your New ESP


Finding yourself in a situation that you need to switch to a new ESP is not uncommon for marketers. The way you and your new Email Service Provider approach onboarding will impact your entire sending program.

So make sure to plan and execute the migration process right.

Why The Best ESP Might Not Be an ESP


The best email service provider for your business might not be an ESP. It might that be an agency, consultant or VAR (Value Added Reseller) can serve you better. Such a third party can act as a reseller, so you’re still using email marketing software, but you’re not buying directly from (or dealing directly with) an ESP.

Why go this route? Because it just might be cheaper, faster and better compared to buying directly from the ESP. Here’s why…

13 Experts on MarTech transformation of the email and marketing automation industry


The digital marketing industry seems to be in a constant state of flux and that won’t be slowing down anytime soon. With technology, marketing strategies and tactics constantly evolving.

To gain insight into the shifts and up-and-coming technologies we asked our panel of email marketing experts and thought leaders to answer this question:

Think Strategy, Not Tactics, When Choosing Email Marketing Technology


This blog offers you many ideas to help you make the wisest technology choices for your company and digital marketing program.

I’d like to start with one major consideration: The technology you choose must support, enable and advance your objectives and strategies. Too often, it’s the reverse.

How to select the best Email Workflow Automation tool for your business


An email workflow is a defined sequence of steps and tasks that can be used to automate many different business scenarios. It can save significant time by automating manual or complex tasks and help engage customers who might be otherwise sitting idly in your database.

In this article, we’ll try and help you select the best Email Workflow Automation tool for your business.

Try out that ESP—You just might like it (or not)


Evaluating a new email service provider (ESP) is tough. No matter how many lists of items you use to evaluate an ESP, no matter how many demos you go through, it’s easy to miss many of the elements that are critical for your specific situation.

That’s why trying out an ESP is so important.

10 MarTech Experts Decipher the Future of Email and Marketing Automation


What will be the most interesting developments and trends? We asked industry experts for their views on the future of Email Marketing & Marketing Automation.

As Marketing and technology forward with leaps and bounds, we see the outlines of how technologies could turn into profits and growth as well as the challenges that are looming in that same space.

Crawl, Walk, Run and Start Sending Hyper Personalized Email


I don’t need to tell you personalization is imperative, nor that personalization no longer means using “dear [first_name]”, right?

Today, personalization means right time, right message marketing targeted to a particular consumer. And it’s worth it: personalized emails deliver six times higher transaction rates.