The 6 Essential Features You Need for Email Targeting (with cases)

Email targeting is what gives email marketing its incredible ROI.

By this point, you’ve heard about how powerful email marketing is. You’ve seen one of the many email ROI studies that shows 38 to 1 (or 44 to 1, or 40 to 1) return on investment for every dollar spent on email.

Email marketing lets you have a one-on-one conversation with your audience. It’s a platform that you own—no one can ever take away your email list.

And all of that is true. But it’s also incomplete.

The Complete Guide To Choosing The Right CRM

how to choose the best crm

Last year the Customer Relationship Management software (CRM) market grew 15% compared to a year before. This is very logical. Customers and new laws expect companies to manage, collect and use their customer data well.

If your business doesn’t currently use a CRM, it’s definitely time to make the move.

Knowledge is Power: Getting the Best Email Marketing Training

Knowledge is power. In my many years as a marketing strategy consultant, I gave and saw a lot of training. But not every training is the same. It’s important to get the right type.

So, from my experience, here is a guide to the email marketing training options out there.

Forrester Wave email marketing vendors 2018 – our analysis

Forrester Research released their latest version of the Forrester Wave Email Marketing Email Marketing Service Providers report q2 2018. The Wave report gives an overview of how participating email service providers in the Enterprise segment for B2C marketing rank compared to each other.

Drip Marketing Automation Review (2018)

What is Drip all about?

Drip’s main focus is on automation and funnels, and can cover everything your business needs when it comes to email marketing.

But is it a good fit for your business right now? This Drip review should help you make the right decision.

Strategy Roadmap for Email Marketing in Travel and Hospitality

Done right, email marketing is one of the best performing channels for the travel and tourism industry. So it’s time you start taking full advantage of it. The ticket to success lies in a email marketing strategy that will grow your big or small business.

But how? To master email marketing in Travel, you definitely need to bring two things:

Why a Customer Data Platform (CDP) Will Be the Next Evolution of Your Marketing Automation

Data continues to be the absolute bedrock of good email marketing. The role of the ESP had to change to keep pace with the modern digital world, so we moved to Marketing Automation.

The evolution didn’t stop there. It is time for a Customer Data Platform (CDP).

Marketing automation is only about timing – forget the rest

What are the two most fundamental reasons for deploying marketing automation in your B2B company?

Which marketing automation functionality are you actually going to use? Which ones can you leave for what they are? You’ll read it in this article.

Parserr Review: Using a Parser Software to Automate Email Data Extraction

For business owners, extracting useful information from direct inquiries, invoices, receipts, and other important documents can be stressful.

Solopreneurs, for example, are usually more hands-on when it comes to their email communication channels. On top of pertinent business emails they should worry about, they sometimes have newsletters, personal messages, and other notifications in the mix.

Empowered Email Marketing Software Buying, 7 Tips

We’re dealing with an odd gap in the email service provider (ESP) industry these days because buyers are reluctant to open up about what they really need.

I often hear anecdotal stories about buyers who withhold important information during the ESP selection only to make their already bad situation worse.