Cloud Based Email Relay, On-Premise MTA, or Hybrid What Is Best?

As a high volume email marketer that sends more than a couple of millions of emails per month, you can be concerned about your campaigns or email copy.

But there is something just as important – the infrastructure you select to set up your email marketing operations.

8 Ways to Save Money When Buying Email Marketing Software

So…you’re investing in a new email marketing software solution and you want to save money. Everyone wants to save money — or at least everyone who is working within a budget.

But only looking at out of pocket costs often leads to decisions that are penny wise, pound foolish. Avoid swapping short-term gain for long-term pain. What if there is a smarter approach? Let’s talk about ways you can save money—without only focusing on price—and make money—by choosing wisely.

How a Customer Data Platform brings “Data Accessibility by Design”

If a company is to leap forward in a data-driven marketing world, the first point on the agenda is to do away with unnecessary gatekeepers and bottlenecks. Free up our professionals to focus on what is driving true business value.

If we want to architect our MarTech around the concept of Data Accessibility by design, we might have to make some drastic changes in the we think about data.

Port25 Summit Europe: Deliverability experts share their insights

What does deliverability and email marketing take in 2019?

We asked some of the speakers and users from the community at the Port25 Summit 2018 to give us a sneak peak of what and their best advice what deliverability takes in 2018 and beyond, including new protocols, legislation, business and new techniques. Here is what they had to say.

How the right ESP can skyrocket your email ROI

How do you get more ROI from your email marketing campaigns? Is it all about what you write and send? Not really.

Your email ROI is influenced by the very first step you take – choosing your ESP.
Let’s see how you can make a choice, that will boost your ROI from the very beginning.

6 special transactional email functions you can’t afford to miss

Transactional emails are often the most valuable emails you can ever send. Deliverability is highly important, because you don’t just want them to arrive: you need them all to arrive.

But there is more to transactional email beyond deliverability, what else is there to improve our transactional emails?

The anatomy of a professional email marketing team

As a business manager you may be wondering about the skills needed in an email marketing team. Or maybe you are looking to go deep into email marketing yourself and want to know what jobs to scout for.

We made an overview including the typical email marketing job descriptions so you know you have the important areas covered.

The 6 Essential Features You Need for Email Targeting (with cases)

Email targeting is what gives email marketing its incredible ROI.

By this point, you’ve heard about how powerful email marketing is. You’ve seen one of the many email ROI studies that shows 38 to 1 (or 44 to 1, or 40 to 1) return on investment for every dollar spent on email.

Email marketing lets you have a one-on-one conversation with your audience. It’s a platform that you own—no one can ever take away your email list.

And all of that is true. But it’s also incomplete.

The Complete Guide To Choosing The Right CRM

how to choose the best crm

Last year the Customer Relationship Management software (CRM) market grew 15% compared to a year before. This is very logical. Customers and new laws expect companies to manage, collect and use their customer data well.

If your business doesn’t currently use a CRM, it’s definitely time to make the move.

Knowledge is Power: Getting the Best Email Marketing Training

Knowledge is power. In my many years as a marketing strategy consultant, I gave and saw a lot of training. But not every training is the same. It’s important to get the right type.

So, from my experience, here is a guide to the email marketing training options out there.