Marketing tech podcast – How to select the right email marketing platform

Whether you run a mom-and-pop shop, an SME business, or corporate enterprise, email marketing is probably a  marketing channel that you are using!

Which software works best for you and how do you select the right tool? Elias Crum discusses it with Jordie van Rijn in the Marketingguys Marketing Technology podcast.

Jordie is the founder of EmailMonday and Both websites contain lots of information on how to select the right Email Service Provider (ESP) and how to be best in email marketing.

Elias and Jordie discuss the following topics:

  1. How to select the right email service provider
  2. Criteria to use when selecting an ESP
  3. Potential pitfalls to avoid in vendor selection
  4. The differences between email marketing and marketing automation

During the interview Jordie mentions some URLs:

Thanks Elias Crum and the guys at for having me!

Jordie van Rijn

About Jordie van Rijn

Jordie van Rijn is an independent email marketing consultant and Analyst. He is the Founder of Email Vendor Selection and specializes in smart email marketing, optimisation and RFP / vendor selection. Named one of "50 Online Marketing Influencers to Watch " by Entrepreneur magazine.

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