11 Best HubSpot Alternatives 2024

Hubspot alternatives marketing automation CRM sales platform software
Last updated: May 2024

Looking for the best HubSpot alternatives? You’ve come to the right place.

HubSpot is easily one of the most well-known inbound marketing and CRM platforms available. So it’s understandable that you’d want to compare HubSpot to other similar software.

People choose HubSpot competitors for several (good) reasons. Luckily, the market is filled with interesting alternative CRM and marketing automation tools. So by popular request, let’s review 11 of the best alternatives to HubSpot and see how they compare.

What to look for in HubSpot Alternatives?

HubSpot presents itself as an all-in-one platform. It has an overload of features, probably more than you will ever use. HubSpot, for instance, also has a customer service product, but we won’t be looking into that here. Our first advice is to only look at what you need.

When comparing other software to HubSpot, there is a main list of features you should consider for your marketing campaigns and CRM:

  • Landing pages and lead capture forms
  • Marketing automation and autoresponders
  • Lead management, nurturing, and scoring
  • Email marketing tools
  • CRM

If a HubSpot competitor has exactly what you need, they are a great alternative. Luckily we also reviewed them all.

The 11 Best HubSpot Alternatives

Here’s a quick overview of the best HubSpot alternatives with ratings:

  1. Freshsales: User-friendly and affordable CRM for growing businesses (4.3/5)
  2. Pipedrive: A simple and powerful sales CRM with automation and email marketing (4.2/5)
  3. EngageBay: Excellent and affordable CRM platform for marketing and sales teams (4.4/5)
  4. Brevo: The full email marketing and CRM package with automation for a bargain (4.1/5)
  5. ActiveCampaign: Best automation and reporting platform for B2B and B2C companies (4.3/5)
  6. Omnisend: Best eCommerce alternative to HubSpot with email marketing automation (4/5)
  7. Netcore: Best CRM for omnichannel customer engagement for enterprises (4.4/5)
  8. dotdigital: A powerful email marketing software with strong integrations with CRMs (4.2/5)
  9. BenchmarkONE: Best all-in-one, easy-to-use CRM for small sales teams (4.3/5)
  10. Campaigner: An affordable marketing automation platform with email, SMS, and excellent support (4.2/5)
  11. GetResponse: A competitively priced platform with smart automation features, easy integrations (4.1/5)

HubSpot’s Biggest Drawbacks


Hubspot pricing and plans

HubSpot’s paid plans can get costly. The Starter CRM Suite is $50/month for only 1000 contacts and 2 users on Sales and Service Hubs. That is already more expensive than other tools with similar or better features. And you’ll need a higher plan to get advanced features, like omnichannel automation, lead scoring, dynamic personalization, or blogs. 

The Professional CRM Suite costs $1780/month for 2000 contacts and 5 users for sales and service. That’s already a hefty sum for small and medium businesses, and there’s a required, one-time onboarding fee of $4500 for Professional plans. 

Hubspot professional pricing options

Cheaper Alternatives: Brevo, Freshsales, ActiveCampaign, Pipedrive, GetResponse, EngageBay, Campaigner


Hubspot email templates library

HubSpot templates for emails and landing pages aren’t the best. Even the premium email templates available for Starter are pretty basic. You can buy better-looking templates from their Asset Marketplace. But that adds to the already high price tags.

Alternatives for templates: GetResponse, Omnisend


The free and Starter plans don’t have campaign reporting or custom reports. And dashboards and reports per dashboard are limited to 10 on Starter plans. You can increase these with the reporting add-on for $200/mo. 

Reporting alternatives: GetResponse, ActiveCampaign

Google is in talks with advisors about acquiring HubSpot, according to Reuters. If Google acquired HubSpot, 33% of HubSpot users would consider alternatives, and 15% would leave.

Reviews of the Best HubSpot Alternatives

To give you a better overview of HubSpot competitors. I am going to give a mini-review of each one. All reviews highlight our findings and the considerations of real marketing and sales teams.

Freshsales Review – User-friendly and affordable alternative to HubSpot

Freshsales affordable Hubspot alternative for small to midsize businesses

“User-friendly and affordable CRM software for growing businesses”

Freshsales is an affordable HubSpot alternative for small to midsize businesses. It’s a complete CRM platform with an easy-to-use interface.

It has customizable dashboards, automated workflows, contact, and account management tools, lead scoring, marketing automation, lead capturing, pipelines, lead management, and detailed analytics. 

Track where customers are in their journey with customizable deal pipelines. Freshsales has a drag-and-drop pipeline view to tag customers as “At Risk” or “Warm Lead”. It also includes 24-hour phone and email support on weekdays. 

The AI-powered contact scoring comes with all paid plans. The contact score helps decide when to get in touch with leads and prospects based on their engagement and demographic data. This saves time compared to setting up lead scoring manually.

Freshsales also has workflow automation, WhatsApp integration for one-on-one conversations with customers, and AI-powered sales insight. Freshsales wins over HubSpot on price, support, ease of use, and setup.

A review of Freshsales features:

  • Sales and marketing automation
  • AI-powered contact scoring, deal & forecasting insights
  • 36+ integrations, including Zapier
  • Multi-channel campaigns: email, phone, chat, WhatsApp
  • Mobile app to work from anywhere
Freshsales sales forecast and deals pipeline

Freshsales Pricing

Freshsales prices start from $11/user/month with visual sales pipelines, 20 workflows, AI-powered contact scoring, 2000 bot sessions, and WhatsApp business. HubSpot’s Starter plan is $20/month. You get similar functionality at Freshsales for half the price. The Freshsales Enterprise plan costs $710/month for 10 users with 100 workflows, custom fields, 10 custom modules, auto-assign rules, and a dedicated account manager. The Enterprise plan at HubSpot is $4000 for 7 users.

Who is Freshsales best for?
Freshsales is a great affordable alternative for small to mid-size B2B companies that want to sell on phone calls, chat, and WhatsApp. Or need to save time on lead and deal scoring.

Freshsales free trial
Freshsales has a 21-day free trial with all features. That’s 7 days longer than what most CRMs offer. Enough time to fully test the platform. Sign up here to test Freshsales.

Try Freshsales for free here

Pipedrive Review – Specialized sales CRM HubSpot alternative

Pipedrive user-friendly sales crm for small businesses

“A simple and powerful sales CRM with automation and email marketing”

Pipedrive is a user-friendly sales CRM software for small businesses. Track customer journeys easily, and visualize the sales process. It integrates with 300+ third-party applications like Zapier, Zoom, and Calendly. It’s quick to set up and use. It’s one of the biggest advantages of Pipedrive compared to HubSpot. 

Pipedrive’s CRM and sales features make it stand out. It’s a better fit for businesses that rely heavily on sales. The sales pipeline is very easy-to-use with a clean layout. Still, it gives you the flexibility to customize pipelines to your sales process. Campaigns by Pipedrive is their email marketing platform, it doesn’t have the advanced features of HubSpot. But still suitable for most small businesses.

Pipedrive main features:

  • Deal, pipeline, and lead management
  • Sales and marketing automation
  • 41 sales automation templates
  • 40+ marketing email templates
  • 24/7 support and 300+ integrations
Pipedrive sales automation template

Pipedrive Pricing

Plans start from $24/user/month and go up to $129/user/month for their Enterprise package. The lowest available plan has 3000 active deals, customizable pipelines, 30 custom fields, five reports, contact management, and over 300 integrations. 

Campaigns by Pipedrive is an email marketing add-on starting at $16/month for 1000 contacts. It’s around a third of the price compared to HubSpot.

Who is Pipedrive best for?
Pipedrive is the best if you need an affordable and specialized CRM with easy-to-understand analytics. And you don’t mind using other tools for customer service, content, and ad management.

Pipedrive free trial
Pipedrive has a 14-day free trial to test all features. Get your free trial here.

Get started with Pipedrive for free here

EngageBay Review – An All-in-One HubSpot Alternative (4.4)

Engagebay Hubspot alternative CRM platform

“Excellent and affordable CRM platform for sales and marketing teams”

EngageBay is a super affordable alternative to HubSpot. It comes with marketing, sales, LiveChat, and helpdesk features. You can get all these features together or get them separately in what EngageBay calls ‘Bays’.

EngageBay launched in 2017 and since then they’ve grown to serve over 29,000 customers. The software is for CMOs, marketing managers, sales managers, small-business owners, and SMBs.

The sales bay comes with features that’ll let you create and manage complete sales pipelines. You can create, edit and manage deals, tasks, and scheduling. Use the sales automation feature to automate follow-ups, prospect tagging, and deal owners.

The marketing bay comes loaded with forms, landing pages, and email marketing tools. Create and send broadcasts by choosing from 70+ templates. A/B test your emails, create drip campaigns and automations. Automations come with conditions and actions to create precise workflows.

Engagebay Hubspot alternative sales dashboard

Quick EngageBay feature overview:

  • Nurture leads and close deals with the Sales Bay
  • Acquire leads with the Marketing Bay
  • The Service Bay with live chat lets you manage and improve customer interactions
  • Drag and drop editing to create landing pages and emails
  • Customer service is available over email, live chat, and phone
  • Social suite: stay on top of social media marketing by monitoring all your accounts
  • Call and SMS logs: Keep track of phone communication, measure call length and effectiveness. 

EngageBay pricing

EngageBay starts for free. You can get the whole all-in-one stack or you can opt for Marketing or CRM & Sales Bay if you don’t need both. The Service Bay including the help desk and live chat is fully free. The cheapest paid plan starts at $12.74, and the most expensive one will cost you $101.99/seat.

EngageBay has generously offered a 20% discount for Email Vendor Selection readers. You can start here to get a free trial and the discount.

Who is EngageBay for?

EngageBay is a strong alternative for anyone looking for a cheaper alternative to HubSpot. It’s super affordable, all-in-one CRM software. If you’re looking for sales, marketing, live chat, and helpdesk features in a single suite, EngageBay is the way to go. 

This HubSpot alternative is great for CEOs, CMOs, marketing managers, sales managers, and small business owners. That may seem like a wide audience, but it fits due to the number of features on offer and attractive pricing.

Try EngageBay today or read our full Engagebay Review

Brevo Review – Affordable email marketing CRM alternative (4.1)

Brevo affordable email marketing & crm Hubspot alternative

“The full email marketing and CRM package with automation for a bargain”

Brevo is an email marketing platform with CRM software. It has email and SMS marketing, WhatApp campaigns, live chat, landing pages, marketing automation, and Facebook Ads. The CRM includes deal pipelines, inboxes, and meetings.

The drag-and-drop email builder with 42+ templates makes it easy to create a campaign for any occasion. The CRM has tasks for emails, phone calls, todos, meetings, and deadlines. Delegate tasks and set up notifications to stay on track. You can organize your contacts based on any data into lists or segments.

Brevo’s support is fantastic. You can reach them on live chat, email, and phone. And they also have a knowledge base with helpful articles, videos, and FAQs.

HubSpot’s CRM features are better than Brevo. But, Brevo beats HubSpot in value for money. It’s a great option for small and medium businesses looking for a full email marketing and CRM software with automation.

Brevo automation workflow editor

Brevo features:

  • Unlimited contacts
  • Drag and drop editor
  • 42+ ready-made email templates
  • Transactional emails
  • A/B testing
  • Marketing automation
  • Reporting and analytics
  • Chat, email, and phone support
  • Deal pipeline management

Brevo Pricing

Brevo prices are based on the number of emails sent in a month. The Starter plan costs $25/month for unlimited contacts, 20K emails, automation for 2000 contacts, and transactional emails. The CRM is free with all features included. Brevo is the clear winner on pricing. 

Who is Brevo best for?
Brevo is for SMBs with large email lists that want affordable email marketing. And manage SMS, WhatsApp, Facebook Ads, and chat from a single tool. The completely free CRM is the cherry on top. Brevo is the best bang for your buck.

The free plan has unlimited contacts, 300 emails/day, transactional emails, automation, CRM, chat, web tracking, and notifications. It’s among the most packed free tools out there. Start for free here.

Get started with Brevo for free here or read our full Brevo review

ActiveCampaign Review – the automation HubSpot alternative (4.3)

Active Campaign marketing automation signup page

“Best automation and reporting platform for B2B and B2C companies”

ActiveCampaign is a very popular marketing automation service built for creating funnels and email drip campaigns. Activecampaign comes with list segmentation options, tagging, reporting, analytics, but also a deals and CRM functionality – which makes it interesting as a HubSpot competitor for B2B and B2C.

The visual automation canvas allows you to drag and drop together an automated campaign. There isn’t much training required once you get the hang of it. For businesses looking for marketing automation and CRM on a budget, ActiveCampaign is a smooth start and pretty easy to set up. Especially if you have your website already.

ActiveCampaign CRM welcome dashboard

Dashboard on your first login at ActiveCampaign

ActiveCampaign in short

  • Many options for email marketing, segmentation, personalization
  • Easy-to-use marketing automation system, create sales funnels and triggered email.
  • CRM, site chat, SMS, and many more channels
  • Very interesting price compared to HubSpot and enterprise systems
  • User-friendly, almost no training needed to understand.

ActiveCampaign Pricing

Starting at just $49, the Marketing Plus plan shows that ActiveCampaign is great price for a marketing automation tool with functionality that holds up to much higher-priced competitors like HubSpot, Keap (InfusionSoft), Marketo, and Eloqua. Full pricing here.

Who is ActiveCampaign best for?
ActiveCampaign is a great alternative to HubSpot for more budget-aware, small to medium businesses and consultants that want to do marketing automation. It is best in automation and drip campaigns. It doesn’t include blogging or ad management like HubSpot does.

Free ActiveCampaign trial
ActiveCampaign offers a free trial for 14 days to test out the software. You can start the free trial here.

Free ActiveCampaign trial here or read our full ActiveCampaign review

Omnisend Review – a HubSpot alternative for eCommerce businesses with marketing automation (4)

omnisend HubSpot alternative eCommerce

“Best alternative to HubSpot for eCommerce businesses with email marketing automation features”

Omnisend is an interesting alternative to HubSpot. Especially for ecommerce email marketing and automation. Omnisend offers marketing to several channels in its omnichannel marketing tool. We find the email and automation part well-rounded, allowing you to use multiple channels in all your automated campaigns.

Today, over 50.000 brands are actively using Omnisend.

With a drag-and-drop visual email builder and pre-built templates, it’s simple to create and customize all your email marketing campaigns.

Email list growth is essential for all ecommerce businesses. The options are attractive in Omnisend. As an alternative to HubSpot, Omnisend offers solid landing pages, pop-ups, and lead generation forms that you can use to capture leads and build your email list.

Omnisend email marketing automation comes complete with templates that make complex automation simple to set up. Advanced segmentation allows you to target customers based on profile data, campaign engagement, and shopping behavior.

Quick Omnisend feature overview:

  • Use Email, SMS, Facebook, Web push, WhatsApp – all in one automation workflow.
  • Smooth visual email campaign builder
  • Advanced segmentation for precise targeting
  • Email capture using popups, landing pages, static and gamified sign-up forms
  • Live web tracking for behavioral data and A/B testing
  • 24/7 customer service
ecommerce email marketing product selection

eCommerce specific functionality

  • Browse and Cart Abandonment automated workflows
  • Product picker for automatic importation into your campaigns
  • Ecommerce-ready elements like discount codes and customer rewards

Omnisend Pricing

Omnisend is free marketing automation for up to 500 emails per month. Like other marketing automation tools, Omnisend offers plans based on the number of subscribers you’re sending to. Omnisend’s Standard plan starts at $16 per month and costs $81 per month for 60,000 emails.
An eCommerce business that wants to do more with marketing automation can add modules to customize the plan. The Pro plan starts from $59 per month for unlimited emails.

Omnisend has generously offered an exclusive 20% discount for the first 6 months for Email Vendor Selection readers. Use Omnisend discount code “INFLUENCES206”. You can start and register for a free trial.

Get a free Omnisend trial

Netcore Cloud – The Alternative for Customer Engagement (4.4)

Netcore Cloud vs Hubspot

“Best CRM for omnichannel customer engagement for enterprises”

Netcore Cloud is a great HubSpot Marketing automation alternative.

Built on the power of artificial intelligence and machine learning, Netcore Cloud is a customer engagement and experience platform. They have 20+ years of experience in the industry, serving 5000 plus customers across 18 countries.

It’s a great tool for marketers and product managers in complex, fast-paced environments. Use Netcore Cloud to collect all your customer data on a single platform. Connect your marketing channels and simplify your workflows.

Netcore Cloud’s marketing automation is just as good as HubSpot’s. You can create automation workflows with Journey Builder to automate email and SMS. Improve targeting with predictive segmentation, and optimize send times/subject lines.

Netcore has a lot more to offer though.

Netcore’s main features:

  • User journey optimization
  • A/B testing
  • Product recommendation system
  • Content personalization
  • Push notifications and more
Netcore Cloud analytics dashboard hubspot alternative

Netcore’s best customer engagement features

  • Journey orchestration
  • Customer data platform
  • Unified customer view
  • Behavior analytics

For those looking for a 360 marketing platform, that offers full-stack functionality, Netcore Cloud is the way to go.

Netcore Cloud pricing versus HubSpot

You’ll need to request a demo to get a price. You’ll get a price plan for what suits your company’s needs.

Get Netcore Cloud demo

Dotdigital Review – powerful HubSpot alternative (4.2)

dotdigital review hubspot alternative engagementcloud

“A powerful email marketing software with strong integrations with CRMs”

dotdigital is a customer engagement platform that works for B2B, B2C, and e-commerce marketing.
You can create, test, automate, and send marketing emails with ease. This HubSpot alternative lets you engage your audience across all touchpoints.

Although dotdigital isn’t a CRM, it has strong integrations with CRMs like SalesForce, OroCRM, Pipedrive, and Microsoft Dynamics, often going head-to-head with ClickDimensions.

The email editor is sophisticated and easy to use. It has building blocks that are dynamic, repeatable, and make for mobile responsive emails. The data handling and analytics are smart.

What we like about dotdigital

When we compare dotdigital to HubSpot, we have some interesting inbound marketing, CRM, and Customer Persona functionalities to highlight.

  • Pull marketing lists and campaigns into dotdigital Engagement Cloud and record all engagement for sales and marketing teams to view, action, and set behavioral email and multichannel campaigns
  • Full website tracking and can score and nurture leads based on contact data stored in your CRM.
dotdigital hubspot lead contact scoring CRM

  • Pre-built RFM segments to increase AOV and scale customer lifetime value for existing customers. They are automatically grouped into personas based on purchase history and automatically send product recommendations.
  • Customer lifecycle tools, including a pre-set of the necessary automations you need: from renewal programs to loyalty schemes and more.
dotdigital email campaign trigger B2C hubspot competitor
  • Conversational marketing, one of the features of dotdigital cloud is a live chat function, but it also has SMS, mobile app and push, landing pages, forms and surveys.

dotdigital is the only email tool that is in the Magento eCommerce codebase. That shows it’s a strong platform for eCommerce marketing.

dotdigital, when pitched vs HubSpot often comes out as the preferred vendor.

dotdigital has generously offered $500 discount for our readers and up to 2 hours of free email automation consultancy for taking the demo and signing up. Please get a free trial or a 3 minute video demo through here and mention Email Vendor Selection when you talk to the sales rep.

BenchmarkONE Review – An easy-to-use HubSpot alternative (4.3)

BenchmarkONE hubspot alternative all-in-one CRM

“Best all-in-one, easy-to-use CRM for small sales and marketing teams”

BenchmarkONE is an all-in-one CRM and marketing software. They started in 2012 (formerly called Hatchback) and have grown into a thriving, competitive CRM. 

The platform is convenient, offers great value, and has a generous free plan. The great thing about BenchmarkONE is that it covers your whole sales and marketing funnel. They offer landing pages, email marketing, popups, and automation features. 

BenchmarkONE is perfectly suited for small businesses. Their pricing is super competitive. And the range of features included in their plans makes it hard to resist for customers. The best part is they offer a ‘forever free’ plan which will help you get used to the CRM before spending any money. 

Designing content is super easy and quick with BenchmarkONE. They have a drag-and-drop email editor, along with 59 pre-built email and 26 landing page templates.

BenchmarkONE CRM review Sales Dashboard

BenchmarkONE’s top features are:

  1. Landing pages and forms are easy to create. You’ll find it easy to grow your leads.
  2. Contact scoring lets you qualify and target different types of leads. Focus your marketing campaigns where they will have the biggest impact.
  3. Deal pipelines make it easier to convert leads into sales. Deals suggest targeted ways to move leads forward in their buying journey.
  4. Email marketing campaigns are simple to build. The user-friendly drag-and-drop editor means you don’t need any design or coding skills to create high-quality emails.
  5. Marketing automation saves you time on everything from contact management to sending emails.

BenchmarkONE pricing versus HubSpot

The free plan has all contact management tools, including tagging and task creation. Run email campaigns, create automations, forms, and landing pages. You don’t get the more sophisticated CRM features on the free plan, like deal pipelines. And there’s no live dashboard telling you what’s happening in real-time. The free tier has 250 contacts and 500 emails a month.

The Lite plan starts from $29/month. You get 500 contacts and 2500 emails a month. It also includes deal pipelines, live dashboards, and the mobile web app. The prices increase as your contact list grows. A Lite plan with 5000 contacts and 25,000 emails will set you back $109.

The Pro plan starts from $179 a month, includes all the features of the Lite plan, plus dynamic content, security features, and premium support.

We negotiated a special deal for our readers. Get 50% off your first month if you sign up for a monthly package. Or sign up for a year and get an additional 10% off your annual plan + 1 month for free!

Sign up today for BenchmarkONE here or read our full BenchmarkONE review

Campaigner Review – an affordable HubSpot alternative (4.2)

“Marketing automation platform with email, SMS, and excellent support”

Campaigner has been growing and getting a lot of attention lately as a cheaper HubSpot alternative. It first entered the market in 1999 and now they have over 100K customers supporting businesses of all sizes.

It’s a good choice for most industries but they mainly serve publishers, performance marketers, travel, hospitality, retailers, and financial services.

Because of better pricing, this is an interesting alternative to HubSpot. Campaigner offers a set of tools for lead generation, lead nurturing, email and SMS marketing.

Campaigner Automation
With Campaigner’s automation, you can build nurture campaigns and segment customers into groups, so they get the right messages. The visual workflow builder lets you set up triggers and actions in an automation overview. Track conversions with Campaigner and use conversion data in automations as triggers, conditions, and goals. 

You can set up recurring campaigns with the workflow editor. These email and text messages are sent on a predefined schedule. Recurring campaigns simplify the periodic sending of news, blog articles, and product updates.

Campaigner SMS marketing
Create SMS marketing campaigns or add text messages to your automated workflows. SMS automation is great for shipping and delivery notifications, promotions, billing reminders, and appointment confirmations. 

Dynamic Content
Send different versions of the same email to subscribers with different preferences. In the Campaigner email editor, you can choose custom field data for content blocks. Only subscribers with matching data will see those blocks.

Campaigner landing pages and forms

Campaigner has a built-in form and landing page builder. You can quickly build and customize your forms. You can add your own fields and change the order.

Landing pages can be customized in 2 ways: importing content or building with the “Full Email Editor”. The first option creates a landing page from your existing content. The Full Email Editor is an HTML editor you can use to customize every element of your landing page, but you’ll need some HTML skills to get the right look.

Campaigner Integrations

Campaigner has Magento, Surveytown, Adobe Analytics, Google Analytics, and Zapier integrations. Zapier lets you connect 5000+ other tools. The Magento integration imports customer data from your store. You can use this data to segment based on purchase information, send transactional and abandoned cart emails, and add dynamic product info to emails.

Who is Campaigner best for?

Campaigner is the best alternative to HubSpot for:

  1. Companies that have a website and want to add marketing automation.
  2. Ecommerce companies that use Magento and want to automate transactional and cart abandonment emails.

In Campaigner vs HubSpot, Campaigner stands out as a cheaper HubSpot alternative for marketing automation and SMS marketing.

Campaigner Pricing

Campaigner pricing starts at $59/month for 5K contacts and 30K emails. This Starter plan has the drag-and-drop editor, 900+ email templates, landing pages, segmentation, and conversion tracking. The Essential plan costs $179/month for 25K contacts and 150K emails. It also removes the Campaigner branding, and adds dynamic content and ecommerce integrations. You can test Campaigner for free with the 30-day free trial.

Try Campaigner free for 30 days

GetResponse Review – HubSpot alternative (4.1)

getresponse marketing automation compettitor hubspot

“A competitively priced platform with smart automation features, easy integrations” 

GetResponse has different features that make it stand out from HubSpot and the others on this list. GetResponse’s main offering is their email marketing, but marketing automation, CRM, and lead generation features are all there. So it’s the best alternative to HubSpot for small businesses. If you’re looking for email newsletter sending only, check out our review of affordable email marketing or email marketing tools like MailChimp.

You can set up email automation workflows based on preset triggers and segmentation.
The workflow covers the bases from landing pages to sales team notifications. You can use simple lead scoring to track automation events over time (e.g. cart abandonment, newsletter subscription, message open).

GetResponse Autofunnels and Webinars

Where GetResponse stands out from other HubSpot alternatives, is their included webinar software and auto-funnels.

Webinars are a very effective way to generate leads or promote your products or services. The GetResponse webinar tool is unique as a feature that other marketing automation platforms don’t offer.

With GetResponse you can run webinars from within the marketing automation platform to create complete funnels. You don’t need a third-party webinar platform.

Getresponse review email editor drag and drop test

Autofunnels are pre-built funnel templates. So you can quickly put together your sales and marketing funnels. Brands can use these marketing funnels to sell digital or physical products. These include all the steps of your funnels: landing pages, forms, emails, webinars, and even payments through payment processors like Stripe, PayPal, Square, etc.

Quick overview

  • Send newsletters and autoresponders
  • Web forms and surveys
  • Marketing automation workflows
  • Premade Marketing Funnel templates
  • Facebook and social ads creator
  • Reporting

GetResponse Pricing

What does GetResponse cost? Sign up for a free plan to check out the software. The free plan offers unlimited emails and even offers a website builder. This plan is limited to 500 subscribers. The basic plan starts at $19/mo, which is very cheap compared to HubSpot and the features you get to use. Higher-end plans include auto-funnels, e-commerce, CRM, and many more features. Full GetResponse pricing overview here.

Who is GetResponse best for?

GetResponse is a better alternative to HubSpot for anyone looking to get started or build out their strategy with email or marketing automation. And SMBs that want to do more marketing automation. This also includes businesses that want to set up their funnels with webinars. Compared to HubSpot, their pricing is way more attractive. HubSpot does have blogging functions, where GetResponse sticks to landing pages.

GetResponse offers all Email Vendor Selection readers a 10% additional discount. that is on top of the discount you’d get for paying yearly plan. Start a free trial here.

Try GetResponse for free or read our full GetResponse Review

So which HubSpot alternative is the best for you?

Many businesses want marketing automation software to help them with marketing, sales, and Customer Relationship Management (CRM). We listed the services like HubSpot, for those looking to find their matching inbound marketing software. But what is the best HubSpot alternative for you? That is mostly up to what kind of marketing and sales program you are running.

HubSpot Alternatives
Extras via Email Vendor Selection
Free trial
hubspot vs engagebay sales CRM marketing platform
Extra 20% discount
hubspot vs brevo software
10% discount, if you pay per year
hubspot vs activecampaign email marketing automation software
Free trial with Instant set up
25% discount with yearly account (standard)
$500 OFF onboarding
Goodie for taking the demo or trial
BenchmarkONE hubspot alternative all-in-one CRM
50% off your first month
Additional 10% off yearly plans + 1 month free
hubspot vs getresponse funnels automatio
Extra 10% discount
Free email marketing certification

* disclaimer: We do our best to update and check the pricing, offers, extras, etc., each month. But pricing at vendor is final.

Zoho CRM gets an honorable mention as a HubSpot alternative. It’s part of an even larger business app suite. Including phone, email, social media, live chat, video calls, push notifications, and self-service portals. And you can automate sales and marketing campaigns on multiple channels. Zoho is more attractively priced than HubSpot. HubSpot does have an excellent free tier and it’s easier to use.

This HubSpot software comparison wouldn’t be complete if we didn’t review the details of the HubSpot offering, so let’s get it done…

HubSpot Review

HubSpot marketing review

HubSpot is known for its excellent inbound marketing. Every marketer has probably attended a webinar or downloaded a HubSpot ebook at one point.

Their blog is insightful, they create solid original research, and their inbound marketing training is cool. No wonder you have heard about HubSpot. They practice what they preach and offer great inbound marketing content.

But their marketing isn’t the only reason why HubSpot is so popular. In reality, HubSpot offers independent products for inbound Marketing, Sales and CRM that help companies to attract and nurture leads and turn them into customers, and increase sales.

hubspot marketing hub sales hub free CRM

So yes – HubSpot has powerful customer relationship management, but its success also depends on the inbound marketing toolset with Marketing Hub and Sales Hub.

Now you are thinking… wait. Was it HubSpot what I am looking for? Or…

am I better off with one of the HubSpot competitors? OR behind door number 3…

Combining HubSpot CRM with our HubSpot alternatives is a better choice?

To answer, we are going to review the three enterprise software functions by HubSpot in detail:

HubSpot CRM – Review

Bringing in new customers isn’t a walk in the park. Sales needs to find prospects, make calls, set meetings and make sure deals are moving forward. A sales team will use spreadsheets, send many emails, and their agenda to plan follow-ups. A lot to keep track of!

So the sales team needs a tool to keep organized without losing their mind (or attractive deals). The free HubSpot CRM is a great starter solution for this. You can view the state of your sales funnel. From incoming sales leads, to Offers to close and deals made. HubSpot CRM has all the sales activities for the team. Tasks can be assigned – improving your planning.

HubSpot free CRM – Pricing

HubSpot is a free CRM tool. So if you ask, what does HubSpot CRM cost? It is free. With the free HubSpot CRM version, you can store a million contacts, no limit on users, no limit on time.

What can you do with the Free HubSpot CRM?

  • Store company info associated with your contacts
  • Track and store sales deals
  • Integrate with Gmail or Outlook
  • A few sales productivity tools (like email sending and meeting scheduling)
  • Add lead capture forms for your site
  • Live chat and chatbot to put on your website

These are great to get started with inbound marketing or have a first look at the HubSpot marketing system.

There aren’t many companies that choose to stay with only the free version for very long. They either switch to one of the HubSpot competitors or the paid version. Because HubSpot free CRM has limited sales and marketing functionality (and you’ll probably want that as well, once you see what is possible).
For instance, you only get 5 email templates and 5 document templates. And you have a meeting scheduler, but 1 link per company in an overall agenda – not per person. This brings us to…

HubSpot Sales Hub review

The saying goes: Selling is 90% transpiration, 10% luck :D. But you can increase your luck and keep your shirts dry with sales automation help. With HubSpot sales, you can be assured that every sales rep takes the steps for the prospects to complete the sales funnel.

HubSpot offers email templates for salespeople. This saves time, from snippets and intro emails to follow-ups. And it tracks emails, and follow-ups, etc.
Your Sales can see companies that visit your websites and the pages they were looking at. The meeting scheduler is convenient and again saves a lot of time and back and forths. It’s synced with your agenda if you use Google Calendar, HubSpot CRM, or Microsoft Office 365.

Phone calls can be a big part of sales. The HubSpot Sales tool can queue and log calls in the CRM directly.

HubSpot Sales Pricing

HubSpot Sales is a lot cheaper than the marketing tool. It starts at $45 a month for two users, the professional version is $450 for 5 users but also has more functionality and refinement you need when doing sales in a team.

HubSpot sales comes with a free version, you can sign up here.

HubSpot Marketing Hub Review

With HubSpot Marketing hub you can give your website traffic a boost, and nurture, automate, and grow to convert more leads into clients. Woot! (but you can also do that with all of the HubSpot Alternatives here, oh yeah.)

The Marketing Hub software allows you to do marketing automation, create landing pages, blogs, and website hosting, personalize your email templates and your website, and lead management and marketing analytics.

HubSpot monitors social mentions and such and tracks customer engagements, and schedules social media posts.

The difference is here – that the HubSpot Content Hub also has all that CMS and SEO functionality, so it caters to a lot of your inbound marketing software needs. But if your website runs WordPress, you don’t need those. It’s quite expensive! If you only use HubSpot Marketing, you can integrate with other HubSpot CRM alternatives like Salesforce.

Read our full HubSpot review to find out more about the Marketing, Sales, and Service Hubs.

HubSpot Marketing hub Pricing

Marketing Hub Starter comes in at just $45 per month. The rest of HubSpot marketing tools come with an impressive price tag. The Professional package starts at $800 per month and $3200 for the Enterprise plan. With all the extra functionality tagged on, it becomes a hefty sum, fast. Then again, this is relative to what you are looking for. Many big companies wouldn’t blink an eye and can see the benefits at scale.

Check out our HubSpot pricing guide for more details about the cost of the Marketing Hub.

Concluding HubSpot alternatives

HubSpot has over 21,000 customers and 3500 agency partners, who love to work with their inbound marketing, Sales and CRM tools. But why do so many opt to use one of the HubSpot competitors?
There is a lot to be loved about HubSpot. The biggest drawback is that the pricing is quite steep. Not if you compare it to the big enterprise marketing software, like Marketo, Eloqua, or Adobe, but certainly when compared to the inbound marketing tools we reviewed here.

Many mid-sized and small businesses can’t afford the price point and wouldn’t be using many of the features on such a large scale. They would go for HubSpot alternatives that are cheaper and take care of their needs from the start.

HubSpot Alternatives
Extras via Email Vendor Selection
Free trial
hubspot vs engagebay sales CRM marketing platform
Extra 20% discount
hubspot vs brevo software
10% discount, if you pay per year
hubspot vs activecampaign email marketing automation software
Free trial with Instant set up
25% discount with yearly account (standard)
$500 OFF onboarding
Goodie for taking the demo or trial
BenchmarkONE hubspot alternative all-in-one CRM
50% off your first month
Additional 10% off yearly plans + 1 month free
hubspot vs getresponse funnels automatio
Extra 10% discount
Free email marketing certification

* disclaimer: We do our best to update and check the pricing, offers, extra’s etc, each month. But pricing at vendor is final.

FAQs about alternatives to HubSpot

What is the best alternative to HubSpot?

The best alternatives to Hubspot are Brevo, ActiveCampaign, Freshsales, Pipedrive, GetResponse, and EngageBay. 

If you’re looking for a cheaper alternative try Brevo, Freshsales, ActiveCampaign, Pipedrive, GetResponse, and EngageBay.

For a Hubspot alternative with better templates, sign up for GetResponse or Omnisend. Alternatives with better reporting for lower prices are GetResponse and ActiveCampaign. Omnisend is the best Hubspot alternative for eCommerce marketers.

Which are the cheapest alternatives to HubSpot?

The cheapest alternatives to Hubspot are Brevo, Freshsales, ActiveCampaign, Pipedrive, GetResponse, EngageBay, and Campaigner

Brevo has an entirely free CRM, chat, and email marketing platform. Brevo prices for the marketing platform start from $25/month. EngageBay and GetResponse also have generous free plans, and starting prices are $13-19/month. Freshsales, ActiveCampaign, Pipedrive, have free trials, and prices start around $10-30/month.

Who does HubSpot compete with?

Hubspot competes with Freshsales, Pipedrive, Brevo, ActiveCampaign, Omnisend, BenchmarkONE, GetResponse, EngageBay, Campaigner, Salesforce, and Zoho CRM. This list could go on, but these are the main competitors. 

Brevo, Freshsales, ActiveCampaign, and EngageBay are cheaper alternatives. Omnisend is an excellent alternative for eCommerce companies. ActiveCampaign and GetResponse are Hubspot alternatives with advanced automation features.

Is HubSpot or Pipedrive better?

HubSpot is a better complete marketing and sales platform with advanced automation and deep integrations. Pipedrive is a better, specialized CRM with easy-to-understand analytics at a more affordable price.

If you’re looking for a full marketing platform and don’t mind the high price tag, go for Hubspot. Pipedrive is a better option if you’re looking for a dedicated sales CRM.

Is HubSpot better than Mailchimp?

Hubspot is better than Mailchimp for enterprise companies with bigger budgets and experienced marketers. It’s a better sales platform for tracking longer buyer cycles with more salespeople.

Mailchimp is better if you need a simple email marketing tool for a small or medium business. It works well for sending newsletters, basic automations, building forms, and landing pages.

Check out the best Mailchimp alternatives here

Why is HubSpot better than Salesforce?

Hubspot is better than Salesforce in usability. It’s easier to get started with and learn. It also has more well-rounded marketing and sales tools at lower prices. Salesforce is more customizable and has better reporting. 

Both are enterprise marketing and sales platforms. If you’re a small or medium business looking for an alternative, we recommend Brevo, Freshsales, ActiveCampaign, GetResponse, and EngageBay.

What platforms are similar to HubSpot?

Freshsales, Pipedrive, Brevo, ActiveCampaign, Omnisend, BenchmarkONE, GetResponse, and EngageBay are all platforms similar to HubSpot.

If you’re a small or medium business looking for an alternative, we recommend Brevo, Freshsales, ActiveCampaign, GetResponse, and EngageBay.

What are the biggest drawbacks of HubSpot?

The biggest drawbacks of Hubspot are its price, templates, and reporting. 

You’ll need to spend $1780/month and $4500 for onboarding to get advanced features like omnichannel automation, lead scoring, dynamic personalization, or blogs. Cheaper Hubspot alternatives are Brevo, Freshsales, ActiveCampaign, Pipedrive, GetResponse, and EngageBay.

The templates in Hubspot for emails and landing pages aren’t the best looking. You can buy professionally-designed templates from their Asset Marketplace. But that adds to the already high price tags. Alternatives with better templates are GetResponse and Omnisend.

The free and Starter plans don’t have campaign reporting or custom reports. And dashboards and reports per dashboard are limited to 10 on Starter plans. You can increase these with the reporting add-on for $200/mo. Hubspot alternatives with better reporting are GetResponse and ActiveCampaign.

About Jordie van Rijn

Jordie van Rijn is an independent email marketing consultant and Analyst. He is the Founder of Email Vendor Selection and specializes in smart email marketing, optimisation and RFP / vendor selection. Named one of "50 Online Marketing Influencers to Watch " by Entrepreneur magazine.

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