webpower - June 27, 2014

Webpower renews email marketing automation platform and interface

Webpower launches version 10 of its of its email marketing automation platform. The new version of the platform is heavily renewed with a completely new GUI (Graphical User Interface) as the most notable change. The previous platform name dmdelivery will be replaced by ‘webpower’, similar to the company name.

User Flow driven email marketing automation platform

The webpower platform now is user-flow driven, with a new cockpit the marketing automation platform provides the user with insight into current campaigns from any screen, so action can be taken immediately if campaign results fall short of expectations. For example, in case the open rate of an email campaign lacks behind, the subject line can be easily changed in the following screen.

CMO of webpower, Laura Nuhaan: “The beauty of online marketing is that you can measure results in real time and can adjust immediately. However, that does not always happen. Once a mailing has been sent, marketers are already preparing for the next campaign, and the current campaign will not be optimized. Our renewed platform enables optimization, especially to measure effectiveness and implement improvements.”

New Interface designed for the email marketer

The new version has got a new Graphical User Interface (GUI), specially designed for the (email) marketer. The new version has a simplified menu structure, bright colors and provides direct insights into marketing campaign performance. The interface was created in an combined effort by European and Chinese User Experience experts.

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CEO of webpower Jacco Bouw: “We once started with email marketing software. Over the years, the functionality expanded and more and more channels were supported, including mobile and social channels. This increased the complexity. The new GUI ensures that users do not experience this complexity as such because they are led through the various steps in a logical manner.”

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The name dmdelivery now retired

Fifteen years ago, webpower was founded by Jacco Bouw. The platform has since specialized in email marketing. Webpower now offers a broader e email marketing automation platform, which enables an omnichannel, one-to-one approach. Because the email marketing automation platform supports many more channels than just email today, the name dmdelivery is replaced by webpower.

Jordie van Rijn

About Jordie van Rijn


Jordie van Rijn is an independent email marketing consultant and Analyst. He is the Founder of Email Vendor Selection and specializes in smart email marketing, optimisation and RFP / vendor selection. Named one of "50 Online Marketing Influencers to Watch " by Entrepreneur magazine.

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International email marketing, marketing automation
Webpower is an international player in smart email marketing and marketing automation solutions.
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