V12 Group launches their redesigned Launchpad Marketing platform

V12 Group recently redesigned their Launchpad Marketing Cloud. V12 Group Launchpad brings together several marketing solutions designed to manage existing customer relationships. It also allows marketers to identify new prospects via access to The V12 Group Data Cloud, a data source that contains more than four billion consumer, business and automotive records.

The new Launchpad release

The new release of the Launchpad Marketing Cloud is aimed at providing marketers with a cleaner interface and workflow and includes the following key features:


New Application Dashboard: The new Launchpad Marketing Cloud Application Dashboard offers a streamlined view of the tools and applications available to users.

Proprietary Social Management: Marketers can use the same interface to manage and monitor social media interactions on the updated social media profiles tool. The revamped social media application allows users to schedule, analyze and engage directly from the platform.

Simplified Workflow: A new, simple workflow allows users to manage customers and easily and quickly send campaigns across multiple channels.

Integrated Support Center: Launchpad Marketing Cloud online support provides users with access to the right person to answer their questions through integrated live support chat.

About Jordie van Rijn

Jordie van Rijn is an independent email marketing consultant and analyst. He is the founder of Email Vendor Selection and specializes in smart email marketing, online marketing strategy, software selection, campaign management, optimisation and RFP / vendor selection. He tested, reviewed, and wrote about 100+ business software including email marketing services, CRMs, ecommerce platforms, and online course creators. Published in-depth email marketing guides for financial service, ecommerce, travel, restaurant, and fashion industries.
Named one of "50 Online Marketing Influencers to Watch" by Entrepreneur magazine. Companies like Scania, KLM, Unilever, AEGON, CZ, FNV, NRC Media have asked me for advice.

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