New survey platform Centiment launches

Not all communication is geared toward our own customers or prospects. This is why interesting to see Centiment, a new online survey company that includes the targetted audience; research groups. Market researchers and businesses to create a question set and get answers from a panel of respondents.

The difference in approach makes the company have a direct sympathy factor. It lets non-profits, such as elementary schools, to host fundraisers on its platform. Where parents, friends and family download the app to receive notifications when surveys become available. Each survey completed generates a donation to their non-profit.

Tests include various assessments to ensure respondents are paying attention and providing accurate information. According to the platform, increases data and reponse quality.


Online Surveys can be used for:, for instance:

  • Consumer Behavior – Understand consumers’ activity to create an offering that best suits their needs
  • Demand Assessment – Gauge the overall level of interest in your concept before pursuing it
  • Product Design – Ensure you are launching your product with the most appealing design
  • Feature Selection – Invest in what people want the most, discard unnecessary features
  • Pricing – Understand people’s willingness to pay to set a price that maximizes profitability
  • Marketing Design – Select the logo or ad design that people are most drawn to
  • Video Evaluation – Get feedback on your explainer video or video advertisement

More information on the app and company can be found on their website.

About Jordie van Rijn

Jordie van Rijn is an independent email marketing consultant and analyst. He is the founder of Email Vendor Selection and specializes in smart email marketing, online marketing strategy, software selection, campaign management, optimisation and RFP / vendor selection. He tested, reviewed, and wrote about 100+ business software including email marketing services, CRMs, ecommerce platforms, and online course creators. Published in-depth email marketing guides for financial service, ecommerce, travel, restaurant, and fashion industries.
Named one of "50 Online Marketing Influencers to Watch" by Entrepreneur magazine. Companies like Scania, KLM, Unilever, AEGON, CZ, FNV, NRC Media have asked me for advice.

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