StrongView, a provider of email marketing and cross-channel marketing solutions for enterprises, today announced new contextual marketing capabilities for Message Studio, StrongView’s cross-channel Marketing Cloud.
This latest release of Strongview Message Studio introduces many new and enhanced features that use ad-hoc, third-party data and executing highly contextual messages across any offline or online channel.
Last year, StrongView Message Studio introduced InteractionStore, a cloud-based customer insight solution capable of analyzing and acting on cross-channel customer interactions. With this recent update, Message Studio adds the ability to automatically import third-party event data (such as call center, Facebook, etc.) for analysis and targeting, and then push relevant messages out via any messaging channel of the email marketer’s choosing.
Native push messaging capabilities
In addition to expanded channel messaging, StrongView has added native push messaging capabilities within Message Studio’s drag-and-drop lifecycle marketing module. This enables email marketers to create multistep, multichannel programs, delivering messages to mobile application and devices in coordination with other messaging types such as email, SMS and display.
New contextual marketing features
According to StrongView the new release includes the following features, which they group under contextual marketing:
- Automatic Third-Party Data Import – Incorporate any user-defined event data, such as call center activity, page views, Facebook likes, mobile engagement and more.
- Unlimited Cross-Channel Execution – Add any outbound message channel to lifecycle or batch mailings with Message Studio’s new open channel integration framework.
- Native Push Messaging – Engage mobile customers with in-app messaging that can be added to any cross-channel lifecycle marketing campaign using StrongView’s drag-and drop designer.