Shopify launches Shopify Email for ecommerce

Ecommerce platform shopify introduced Shopify Email today, an email marketing tool specifically for the one million merchants around the world using Shopify.

With Shopify Email, ecommerce merchants can create, run and track email marketing campaigns natively inside Shopify Marketing.

shopify email logo email marketing ecommerce

Shopify Marketing App extention

The announcement follows the launch of “digital marketing tools in one place” last year with Shopify Marketing. Shopify Email is built using the marketing app extension, and is one of many marketing apps available within Shopify. By opening up the Shopify APIs, third-party marketing apps have also integrated into Shopify to allow a variety of marketing campaign extentions.

Shopify Email functionalities

With customizable email templates, existing brand assets, and product content from their store, promising to make putting together marketing campaigns easy. You will be able to send marketing emails using your domain name.

Shopify Email includes email campaign analytics including email open and click-through rates, plus the number of products added to carts and purchased.

Shopify email analytics

From what we have seen so far, the functionality is still quite basic and geared towards shops that are starting out with email marketing. Yet, this announcement must come as a blow in the face of popular third-party email marketing related apps.

In the Shopify Marketplace and in an article on their blog “The 9 Best Email Marketing Services for Ecommerce Stores” the following email marketing services were named.
Klaviyo
Omnisend
Conversio
Rare.io
Remarkety
Constant Contact
SmartrMail
Emma
Campaign Monitor

My expectation? That article is going to be updated soon.

Shopify Email costs and pricing

So what does Shopify Email cost? According to the product manager Jacinthe Ricard of Shopify: “Shopify Email is free to use for a limited time. And in the future, low-cost plans will be available to all Shopify stores.” No news yet on what limited time or low-cost means, but probably the free use is during early access and rollout.

What’s MailChimp got to do with it?

You might remember that Shopify had a quite big fall-out with MailChimp earlier removing the integration. So may it be chicken or the egg, what happened here might be a (re)action of that falling out? If you know anything more about it, do place a comment.

Availability of Shopify Email

Shopify Email is still in beta and only available to select merchants, who can apply for early access. It is announced to roll out widely early 2020.

Jordie van Rijn

About Jordie van Rijn


Jordie van Rijn is an independent email marketing consultant and Analyst. He is the Founder of Email Vendor Selection and specializes in smart email marketing, optimisation and RFP / vendor selection. Named one of "50 Online Marketing Influencers to Watch " by Entrepreneur magazine.

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