SendGrid - January 3, 2016

SendGrid extends their Email Marketing Campaigns feature set

Last month, Sendgrid announced the public launch of SendGrid Marketing Campaigns—a new extension of their marketing email feature set. SendGrid is well known for its transactional message delivery and email relay service, that reportedly sends 20 billion emails per month. Now they make a step that brings it into the realm of full-fledged email marketing.

Cassie Thill Stewart, product marketer at Sendgrid, gives an introduction.

Sendgrid Email marketing Campaigns

A bit over two years ago, SendGrid first launched a simple version of their marketing email service. The new, extended email marketing campaigns service features includes:
• Engagement and list segmentation
• A wizardless campaign workflow
• Subscriber management
• A/B subject line and content testing
• Campaign analytics

The emails created are sent via SendGrid’s own cloud-based email delivery engine (of course). Seeing that transactional messages are often triggered via API, the Marketing Campaigns features are also available via API. So marketing and transactional email can both be handled through it. As SendGrid itself says: Marketing Campaigns was built for developers and designed for marketers. Still, many marketers and developers are looking for Sendgrid alternatives that are cheaper or have better automation.

Sameer Dholakia, CEO of SendGrid. “With Marketing Campaigns, our platform now provides an affordable pathway to optimize and mature email engagement, enabling businesses to scale and evolve their strategy from a one-to-many conversation to a more targeted, personal relationship with their customers.”

About Jordie van Rijn

Jordie van Rijn is an independent email marketing consultant and analyst. He is the founder of Email Vendor Selection and specializes in smart email marketing, online marketing strategy, software selection, campaign management, optimisation and RFP / vendor selection. He tested, reviewed, and wrote about 100+ business software including email marketing services, CRMs, ecommerce platforms, and online course creators. Published in-depth email marketing guides for financial service, ecommerce, travel, restaurant, and fashion industries.
Named one of "50 Online Marketing Influencers to Watch" by Entrepreneur magazine. Companies like Scania, KLM, Unilever, AEGON, CZ, FNV, NRC Media have asked me for advice.


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SendGrid helps marketers focus on their business without the cost and complexity of owning and maintaining an email infrastructure to ensure deliverability. SendGrid can manage all of the technical details, from scaling the infrastructure, ISP outreach, reputation monitoring, whitelisting services and real time analytics.
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