Last month, Sendgrid announced the public launch of SendGrid Marketing Campaigns—a new extension of their marketing email feature set. SendGrid is well known for its transactional message delivery and email relay service, that reportedly sends 20 billion emails per month. Now they make a step that brings it into the realm of full-fledged email marketing.
Cassie Thill Stewart, product marketer at Sendgrid, gives an introduction.
Sendgrid Email marketing Campaigns
A bit over two years ago, SendGrid first launched a simple version of their marketing email service. The new, extended email marketing campaigns service features includes:
• Engagement and list segmentation
• A wizardless campaign workflow
• Subscriber management
• A/B subject line and content testing
• Campaign analytics
The emails created are sent via SendGrid’s own cloud-based email delivery engine (of course). Seeing that transactional messages are often triggered via API, the Marketing Campaigns features are also available via API. So marketing and transactional email can both be handled through it. As SendGrid itself says: Marketing Campaigns was built for developers and designed for marketers. Still, many marketers and developers are looking for Sendgrid alternatives that are cheaper or have better automation.
Sameer Dholakia, CEO of SendGrid. “With Marketing Campaigns, our platform now provides an affordable pathway to optimize and mature email engagement, enabling businesses to scale and evolve their strategy from a one-to-many conversation to a more targeted, personal relationship with their customers.”
