Oracle Eloqua - August 21, 2015

Oracle Marketing Cloud brings Maxymiser to the family

Oracle Marketing Cloud adds further testing, targeting and personalization of Web pages and apps with their new acquisition of Maxymiser.

Maxymiser lets brands optimize customer experiences through data. That means A/B and multivariate testing, audience-segment discovery, and (predictive) personalization. Here is a slide from the aquisition slide deck that shows the main functional areas side-by-side.


Reportedly, Maxymiser does its trick for over 20 billion customer experiences per month and currently has over 250 brands as clients. The proposed transaction is subject to customary closing conditions.

As a representation of the new cloud, the software is positioned at the right top, in creating engagement for the social, web mobile and ecommerce channels. Until the transaction closes, each company will continue to operate independently.


Of course the current Oracle Marketing Cloud also includes Oracle Eloqua and Oracle Responsys. According to the cloud composition, Maxymiser won’t be used for the email channel though. Maxymiser’s management team and employees are expected(!) to join Oracle as part of Oracle Marketing Cloud.

Here is the full acquisition slide deck, including short case studies from Harry & David, Teleflora and Alaska Airlines.

About Jordie van Rijn

Jordie van Rijn is an independent email marketing consultant and Analyst. He is the Founder of Email Vendor Selection and specializes in smart email marketing, optimisation and RFP / vendor selection. Named one of "50 Online Marketing Influencers to Watch " by Entrepreneur magazine.

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Oracle Eloqua is a provider of modern marketing automation and part of the Oracle Marketing Cloud. Best fit for B2B Enterprise Marketing, it provides business insight to inform marketing and sales decisions.
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