optivo (Episerver) adds Push Notifications as additional channel

optivo recently unveiled push notifications as the newest channel in its cloud-based platform optivo broadmail. By doing so, the email and omnichannel marketing software vendor is able to serve mobile application messaging for marketers worldwide. Other supported channels within the platform are email, print, SMS, mobile, fax, social media and web.

Mobile Push notifications

Push notifications provide companies with an additional cross channel tactic. Marketers can reach their audience at any time with relevant information and offers via notifications on their corporate mobile app. The notifications are sent out in an automated way and can be highly individualised.

In addition, messages are based on short formats fitted for the mobile displays, which enables a fast and easy understanding of the information. According to optivo, marketers can profit most optivo Mobile Push by creating added value for their customers with offers in real time and direct impact.

optivo Mobile Push_android_1

optivo Mobile Push at a glance


  • Integrated mass broadcast of text-based push notifications via the integrated Content Management System and Marketing Automation Suite
  • Mobile preview of push notification drafts in real-time: notification are displayed as preview on IOS and Android devices as well as in different notification types (for example “banner” or “badge”)
  • Several options regarding time limits of push broadcasts
  • Notification management: push notifications can be fully replaced by newer messages or be listed chronological
  • Easy handling of recipient lists
  • Transmission of call to actions / JSON payload for opening the app and activating specific functions within the app
  • Broadcast of test notifications
  • Graphic interface for campaign building via drag & drop
  • Range of options for individualisation
  • Availability in all 6 language versions of optivo broadmail

optivo Mobile Push_campaign

Requirements regarding a Push Notification broadcast via optivo Mobile Push

To be able to use optivo Mobile Push, senders need both an app and push enabled server.

  • Senders will need an app, which receives the push notifications on the recipient’s mobile device. In addition, the app must enable push notifications as an option within the configuration of operation software (IOS or Android). User should be able to active and deactivate the option of receiving notifications at any time.
  • Senders will need a server component, which is able to send push notifications. Such as a service can be provided by external providers or via company-owned solutions.

About Jordie van Rijn

Jordie van Rijn is an independent email marketing consultant and analyst. He is the founder of Email Vendor Selection and specializes in smart email marketing, online marketing strategy, software selection, campaign management, optimisation and RFP / vendor selection. He tested, reviewed, and wrote about 100+ business software including email marketing services, CRMs, ecommerce platforms, and online course creators. Published in-depth email marketing guides for financial service, ecommerce, travel, restaurant, and fashion industries.
Named one of "50 Online Marketing Influencers to Watch" by Entrepreneur magazine. Companies like Scania, KLM, Unilever, AEGON, CZ, FNV, NRC Media have asked me for advice.

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