MessageGears recently launched a range of new features and functionality to their hybrid marketing platform.
New platform features released include:
Marketers can build a folder structure to house snippets of content that can be pulled into your templates and shared across users, campaigns and brands. According to MessageGears this will make web and email designer’s lives much easier.
Take the guesswork out of personalized and localized campaigns. The new Multi-Recipient Preview allows you to view message variations based on recipient attributes.
Email Marketers now have control over pausing, resuming, or cancelling their campaigns which eliminates the need for urgent calls to support for those rare “oops” moments.
Other additional features added include:
- Job status notifications via email
- Updated FreeMarker to version 2.5.23
MessageGears informed us of other soon to be released features:
- Reply mail management
- File-based recipients and suppression lists
- Template and Campaign folders