Marketo - April 17, 2015

New Marketo Enhancements Improve Mobile, Sales and Social Ad Targeting

Marketo, a purveyor of marketing automation solutions, has announced four new product enhancements. These new feature additions are designed to deepen the mobile and cross-channel capabilities of the platform as well as broader collaboration.

Marketo Mobile Engagement adds more mobile to the marketing mix

The addition to Marketo Mobile Engagement is adding mobile integration into cross-channel marketing, and includes in-app messaging as well as push notifications. Allowing marketers to zero in on consumer behavior, whether it takes place via the web, an email or mobile or a combination of those.

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Marketo Sales Insight hits the road with Salesforce1 integration

Now Marketo Sales Insight can be accessed within the Salesforce1 mobile app, giving sales reps and Salesforce CRM users on the go real-time insights into opportunities and prospect interest from their smartphones or tablets.

Marketo Ad Bridge goes social

With Marketo Ad Bridge, marketers can create target audiences based on who they are, their stage in the buyer journey and their individual behavior over time. Allowing for targeted advertising in social settings, by connecting Marketo insights with social media networks like Facebook, Google and LinkedIn.

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Marketo Calendar comes to the big screen

Known as the Marketo Calendar HD version, the Marketo Calendar can be displayed on big-screen TVs, for teams to collaborate, using it as a dashboard and creating awareness in the office.

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Marketing Automation Software
Marketo positions itself as a revenue performance management company. The Marketing automation tool aims at improving the revenue cycle for marketing and sales teams.
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