Message Systems, known for their email infrastructure software and MTA functionality introduced SparkPost, a new public cloud email service that allows developers to easily add email into their web and mobile applications.
SparkPost: Momentum for the Masses
With the new SparkPost platform Message Systems is opening the same email capabilities used by the Big guys like Twitter, Groupon, LinkedIn, Match.com and Salesforce to email senders of all sizes.
Built on Message Systems’ Momentum platform, which reportedly powers 20 percent of the world’s legitimate email, developers now have API access to the same email sending and delivery optimization platform in a public cloud service.The Message Systems email Infrastructure and MTA is used by many ESPs like ContactLab, Epsilon, Delivra, InfusionSoft, MaroPost, PureSend, Vertical Response and Yesmail.
SparkPost is goared towards mid to higher market
Phillip Merrick, CEO of Message Systems: “We built SparkPost to turn the industry on its head and give all companies – regardless of size – access to our email infrastructure platform.”
SparkPost is clearly going against competitors like SendGrid, Mailjet, Mandrill and Amazon SES in an attempt to address the middle to high-end of the market that prefers Cloud over on-premise. With the option to grow into the Momentum solution as they grow.
Phillip Merrick adds “Companies are being short-changed by existing low-end public cloud email infrastructure offerings. Email is the most vital and universal communication channel to customers, yet today’s cloud email service alternatives suffer from poor inbox delivery, limited actionable visibility into email delivery and engagement statistics and sub-par support services.”
Message Systems offers a smooth transition to managed cloud and on-premise editions, using the same APIs as SparkPost. Its scalability also gives customers the ability to easily grow as their volumes dictate. For companies that eventually need their own dedicated email infrastructure.
Pricing is pay-per-use with a first tier of 10K sends for free, for testing purposes mostly.
Deliverability through SparkPost: Best of Bounce
With the world’s 12,000+ ISPs setting their own policies and bounce codes for rejecting and regulating email in order to combat spam, companies face significant challenges in ensuring that their emails reach their intended audience.
Message Systems claims to be the best in Bounce; having a fix on IPS policies like no other.
“Message Systems’ deliverability sets SparkPost apart from typical cloud email delivery services. Message Systems software reportedly understands ISP bounce codes and polices better than all other systems, allowing for the creation of ISP-specific intelligent sending rules that automatically get e-mails delivered around the world.”
SparkPost Email Analytics
SparkPost delivers analytics tracked in real-time, including latency, bounce reports and full engagement data.
As Steve Dille, VP of Marketing at Message Systems told us, it is often a challenge to get individual data back into underlying CRM systems, sometimes having lag or available at aggregate only. One use case is in retargeting campaigns. Without the specifics on individual level and quick access to click data, those are impossible to realize.
Below is a screenshot of the pipeline / engagement view reporting that can be accessed via the user interface.
Analytics and performance data, along with the analytic tools, give customers insight into their ongoing email performance. This provides immediate and detailed feedback on any recognizable delivery issues that require their attention. The following data is avalable:
SparkPost gives customers access to data with full log file detail via analytics, through a metrics API, in streaming real-time and using webhooks.
SparkPost API, Infrastructure as a service
Designed for developers, SparkPost comes with a broad set of SMTP and REST APIs that allows them to easily leverage email in their web or mobile apps in minutes, regardless of language
Industry data shows that developers are rapidly embracing public cloud Infrastructure-as-a-Service and platform-as-a-service offerings. Message System’s new SparkPost offering is designed to serve this market need. Gartner noted the explosive growth and has identified “IaaS as the fastest-growing segment of the cloud market,” They predict that through 2017, spending on IaaS will grow as capabilities increase and as organizations use IaaS for more complex and business-critical workloads.
SparkPost is now available in beta exclusively for qualified developers and will be generally available in early 2015. For more information on SparkPost, visit www.sparkpost.com.