Maropost - October 13, 2015

Maropost first to launch Facebook Lead Ads integration

Maropost is one of the first companies to launch lead ads integration and are excited about the opportunities it brings to Maropost customers.

With Facebook Lead Ads a marketer can use a standard News Feed ad, clicking the call to action launches a native lead form on Facebook. The form prefills data like Name and Email to save time (the user can edit these fields before submitting). Increasing conversion rates, and expected cost per lead is much lower than sending to a landing page.


Ross Andrew, CEO of Maropost commented that, “we are incredibly excited to be an early adopter of lead ads. Facebook is an important advertising vehicle for many of our customers. Lead ads will make it faster and simpler for companies to connect with people who want to learn more about their offerings, which is great news for marketers of all types.

The integration will allow marketers to sync information from lead ad responders directly into their Maropost system where they can then be accessed for both Maropost’s marketing automation tools and campaign generation tools.”

“We’re also excited that Facebook chose Maropost as one their initial launch partners for lead ads. We’re doing our part to revolutionize the digital marketing landscape and the integration with lead ads shows our commitment to that goal.” Facebook lead ads with Maropost integration are available today.

About Jordie van Rijn

Jordie van Rijn is an independent email marketing consultant and analyst. He is the founder of Email Vendor Selection and specializes in smart email marketing, online marketing strategy, software selection, campaign management, optimisation and RFP / vendor selection. He tested, reviewed, and wrote about 100+ business software including email marketing services, CRMs, ecommerce platforms, and online course creators. Published in-depth email marketing guides for financial service, ecommerce, travel, restaurant, and fashion industries.
Named one of "50 Online Marketing Influencers to Watch" by Entrepreneur magazine. Companies like Scania, KLM, Unilever, AEGON, CZ, FNV, NRC Media have asked me for advice.


The Unified Mrketing Platform for Growth
Maropost is an on-demand email marketing provider specializing in optimizing 1-to-1 communication and performance
Read more.. Demo Price
Enable registration in settings - general
Compare items
  • Total (0)